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Marketing Manager

About Forchelli Deegan Terrana LLP (“FDT”)

Founded in 1976, Forchelli Deegan Terrana LLP (“FDT”) is one of Long Island’s most acclaimed and distinguished full-service law firms. Located at The OMNI in Uniondale, NY, our mid-sized firm employs 60 attorneys across more than a dozen practice groups. FDT is committed to providing exceptional service to a broad range of national, regional and local clients.

Job Summary

The Marketing Manager will strategize ways to increase visibility of our firm’s attorneys, practice groups and brand. The Marketing Manager will also be instrumental in cultivating client relationships.

The Marketing Manager reports to the Director of Marketing and the Marketing Committee.

Job Type
Full-time (9:00 a.m. to 5:00 p.m. [start & end time flexible]; 1-hour lunch)
Attend firm-sponsored events before and/or after business hours

0-10% (local); before, during and after business hours


-Handles attorney onboarding with Director of Marketing and Administration

-Coordinates market recognition efforts, including award nominations and legal directory submissions, i.e. Best Lawyers, Best Law Firms, MartindaleHubbell, Super Lawyers, etc.

-Coordinates on- and offsite firm events, including, but not limited to seminars, special events, meet & greets, political fundraisers, tradeshows, etc.

-Schedules and attends monthly Marketing Committee meetings; prepares agenda with Director of Marketing; takes minutes; follows-up with Committee members on actions items

-Solicits content for firm’s quarterly newsletter; sends content to graphic artist for placement; arranges internal and external proofing; e-mails mailing list to direct mail company

-Solicits attorney-authored articles; suggests trending topics and coordinates placement in industry journals, newspapers, etc.

-Handles digital and print advertising; works with ad agency to create, and vendors to resize, ads for targeted placement; must understand and comply with NYS Attorney Advertising Rules

-Prepares and distributes monthly Press/Marketing e-mails for firm-wide distribution; retains hard copies and/or electronic new clippings for one year

-Collaborates with lead partner(s) on Requests for Proposal (RFP); oversees the firm’s submission process, including drafting and proofreading the response, coordinating attorney involvement and archiving responses for future reference

-Maintains firm’s website; makes recommendations to improve user experience; liaise between vendor and Marketing Committee

-Coordinates development of digital and print marketing collateral; acts as liaison with vendors and Marketing Committee

-Maintains departmental expenditures spreadsheet

-Selects and orders promotional and holiday gift items; maintains inventory

-Serve as a member of the firm’s Diversity Committee; place ad for summer intern from local law schools


-Excellent oral and written communication skills and listening skills

-Strong time management skills; calendar to ensure workflow is organized and deadlines are met

-Able to handle multiple projects simultaneously

-Work with minimal supervision

-Take initiative; creativity is applauded

-Punctuality is essential

-To all employees and clients, be courteous, honest, personable, optimistic, professional, reliable and helpful

College degree required; concentration in Marketing preferred

5+ years’ Marketing experience; law firm/legal industry preferred

Commensurate with experience.

We invite you to apply to become a member of our team.
E-mail resume and cover letter to Kristina Sornchai, Director of Communications (

Posted: June 14, 2019

Development Director

Huntington Arts Council, Inc.


The Development Director will be a new position at Huntington Arts Council (HAC).  The successful candidate will work in collaboration with the Executive Director and Board to create and implement a comprehensive development plan in order to raise the necessary funds for the organization to achieve and enhance its mission.  The Development Director reports to the Executive Director.  Areas of responsibility include but are not limited to:

Direct Fundraising (55%)

Prospect Management (10%)

Event Management (25%)

Administration (10%)

Qualities and Qualifications

    • 4 or more years of professional experience in fundraising, donor relations, and event planning;
    • A. or B.S. degree/M.A., M.S. or similar degree preferred;
    • High proficiency in Microsoft Office, Google Apps, Social Media Apps, and fundraising software and excellent administrative skills;
    • Excellent writing, verbal, proof-reading, and communication skills;
    • Networked in the greater Long Island philanthropic/donor community;
    • Flexibility, creativity, and initiative;
    • Handle sensitive and confidential information exercising excellent judgment and discretion;
    • Understanding of fundraising programs and prospecting strategies;
    • Experience with online campaigns and auctions;
    • Experience in fundraising with a focus in closing gifts of $5k or more;
    • Knowledge and understanding of all areas of development;
    • Appreciation of the complexities associated with working for a 501(c)(3);
    • knowledge of fundraising system support requirements;
    • Strong planning, interpersonal, project management, analytical, problem solving, budgeting, and administrative skills;
    • Some night and weekend work will be required.

Please send a cover letter, resume and contact information for three professional references to:, with the subject line “Development Director.”  Qualified candidates will be contacted.  No phone calls, please. For more information and full job description click here.

The Huntington Arts Council, is a 501(c)(3) not for profit organization and an equal opportunity employer.

Social Media & Digital Marketing Specialist – Part Time

Landmark on Main Street


Landmark on Main Street is a not-for-profit organization whose mission is to enhance the lives of our community through the performing arts. We are seeking a highly motivated, creative individual with experience and a passion for connecting with current and future customers.  Working with the Executive Director, you will design and implement strategies to interact with targeted virtual communities and internet users. You will create and deploy consistent, meaningful content on all social media platforms to communicate Landmark’s brand in a positive, authentic way that attracts today’s modern, hyper-connected buyers.


  • Create and implement social media plan and editorial calendar that leverages social media platforms to address specific marketing objectives.
  • Create and maintain company social media pages and profiles.
  • Generate, edit, publish and share content daily (original text, images, video, and HTML).
  • Build meaningful connections and encourage community members through dialog & messaging.
  • Track and analyze analytics to gain insight on traffic, demographics and effectiveness; utilize this information to adjust media usage.
  • Manage website content to ensure timeliness & accuracy of show & sponsor information.
  • Recommend website changes for SEO.
  • Monitor communications to ensure that Landmark brand and logo are used consistently.


  • Increased awareness among target audience demographic– measured through % growth in users & followers of Landmark on various platforms
  • Increased engagement – measured through % increase in likes, comments & shares
  • Increased ticket sales – measured through ticket buyer sourcing data


  • Proven success in use of social media for arts and/or non-profit organizations
  • 2+ years’ experience in digital marketing and social media
  • Strong familiarity with the business applications of social media platforms (Instagram, Facebook, Twitter, YouTube, LinkedIn, etc.)
  • Proficient in content production & management software tools, including graphics & video production
  • Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
  • Strong written and verbal communication skills


Compensation is hourly with a 20-hour work week. Hours are flexible and most of the work can be done off-site, but in-office meetings and attendance at selected shows, some on weekends, are required.  Any required additional hours and special events will be paid at the hourly rate.  All employees receive complimentary tickets to performances in the theater.

Please forward resume & salary requirements to:

Eileen Kelsh-Ambach

Manager, Human Resources

Landmark on Main Street, Inc.

232 Main Street, Suite 1

Port Washington, NY 11050

Adjunct Professor – Digital Marketing

St. Joseph’s College

MKT 212 – Digital Marketing

This course is designed to provide students with the fundamentals of marketing in the digital world. The course focuses on marketing concepts and how they are developed and executed in today’s digital environment. Students will interact with each other in cases, which illustrate and apply digital marketing principles and will learn through textbook readings, case studies, digital marketing and real-world marketing situations.

The instructor must hold, at a minimum, a master’s degree with at least 15 semester credit hours or its equivalent in the subject area or demonstrate equivalent, relevant training or experience in the subject matter.

To apply, please send the following in a single PDF file to cover letter,

resume or curriculum vitae, unofficial transcripts and three current letters of recommendation.

Date Posted – October 2, 2018

Digital Content Producer

Northwell Health

Job Description
  • Bachelor’s Degree in Communications, Journalism or related field, required.
  • Minimum of five (5) years writing, editing, internet technologies, digital production and social media management experience, required. Healthcare or service oriented business experience, preferred.
  • Strong communications skills. Ability to manage a variety of digital content projects simultaneously.
  • Excellent written, verbal, organizational and interpersonal communication skills.


  • Develops online publishing strategy that aligns with business objectives within the organization. Creates content to support marketing campaigns for various initiatives.
  • Collaborates with stakeholders to identify internal and external subject matter experts to create, maintain and update site content areas. Develops editorial publishing calendar for digital content.
  • Creates, edits and maintains multi-media content, branding and content style guides to protect and oversee brand representation in the digital space.
  • Writes, edits, updates, maintains and removes digital content, as necessary.
  • Recommends and implements procedures, schedules and systems for updating digital content. Manages content workforce and advises content providers on procedures for developing and submitting content.
  • Determines proper format for content assets and edits introductions, content length and format, accordingly. Proofreads digital content for grammar, spelling, usage, and accuracy. Collaborates with outsourced writers and other content creators.
  • Coordinates content integration and update with digital team. Collaborates with stakeholders and content management tools to facilitate regular content development and updates.
  • Ensures adherence to established Search Engine Optimization (SEO) guidelines and integration into content and oversees outside content and SEO vendors as necessary.
  • Ensures content and context accuracy, tone and style consistency, and correct brand positioning across all communication channels.

For a full position description, or to apply online, visit:,24_KE25,41.htm?jl=2645658793&ctt=1518207996898

Date Posted – February 9, 2018

Specialist, Audience Development

Northwell Health

Job Description
* Bachelor’s Degree in Communications or related field, required.
* Minimum of three (3) years experience in digital marketing and growing and building brands. Additional experience in PR, publishing, marketing, partnerships or advertising, preferred.
* Fluency in social media and advertising platforms especially Facebook Business Manager. Experience with Spredfast, preferred.
* Demonstrated expertise in approach to audience development (both organic and paid) and working with editorial teams.
* Demonstrated channel expertise, including email, social media, SEO and partnerships.
* Experience with Google Analytics or related industry analytics programs
* Has a can-do attitude and can take direction and manage projects independently


Lead audience growth and engagement for The Well (an editorial platform owned and operated by Northwell Health) and our social media program. Build strategies for audience growth and engagement; and brings a proactive, collaborative and creative approach to execution.
Northwell Health and The Well serves a consumer audience that is de facto chief medical officer of their home, charged with managing the health and wellness of their children, spouses and increasingly their aging parents. Actively seeks to build a deep understanding of this specific audience, and will propose new ways to serve them through unique content, products and distribution streams.
1. Analytics: Monitor, analyze, and identify actionable insights into daily traffic and engagement and make recommendations for how The Well by Northwell Health can integrate/benefit.
2. Social Media: Oversee audience growth and engagement (both paid and organic) across social platforms including but not limited to Facebook, Twitter, Instagram, and LinkedIn.
3. Paid Social: Offer insightful solutions to optimize Facebook ads and drive valuable engagement.
4. Reporting: Work with the extended analytics team to develop and disseminate daily, weekly, monthly and quarterly reporting on The Well and social media and offer valuable insight into how both are performing synergistically.
5. Editorial Collaboration: Work with the editorial team to improve story selection, write/test headlines, improve newsletter/site engagement, social ads, etc.
6. Email/CRM: Manage day-to-day email marketing distribution as well as execute strategic marketing campaigns that lead to growth in engagement and subscriber base.
7. Partnerships: Proactively research and contact aggregators, potential editorial/syndication partners, industry associations/organizations, etc. for partnership, republishing and/or linking opportunities.
8. Onsite Optimization: Work closely with the product and analytics teams to identify testing initiatives to improve onsite engagement.
9. Audience Advocacy: Constantly study and advocate for the needs of the The Well by Northwell Health audience, ensuring the experience across the site and associated products is best-in-market.
10. Product: Make recommendations to senior staff for sustainable investments that boost awareness and engagement across The Well by Northwell Health products. Work collaboratively with the marketing and technology team to make long-term changes and hit growth targets to satisfy sponsor needs.
11. Performs other related duties, as required.
*ADA Essential Functions
For a full position description, or to apply online, visit:
Date Posted – February 9, 2018

Specialist, Social Media

Northwell Health

Job Description
● Bachelor’s Degree in Communications or related field, required.
● Minimum of three (3) years of experience in managing social media for a brand.
● Have a passion for social media with deep knowledge of essential platforms, like Twitter, Facebook, Instagram, Snapchat, with a curiosity to understand the last social media platform(s) to come.
● Knowledge of social media advertising and optimization of content.
● Self-starter with a proven track record in and understanding of social media programs, monitoring tools and implementing social media best practices.
● Strong communications, writing, critical thinking and interpersonal skills.
● Identify relevant and emerging technology trends, competitive/industry insights, and changes in client/social behavior.
● Experience partnering with executives, internal teams and external agencies in social media programs in support of business goals.


Develop and implement a social media strategy that supports diverse business needs, and accomplishes the goals of social as a service, sales and engagement platform that empowers customers and elevates the brand. Makes sophisticated use of storytelling, optimization/testing, paid media, research, analytics reporting, and partnerships to achieve measurable results.
1. Work alongside team that oversees social brand reputation and provide a rich, engaging and empowering experience across all social channels.
2. Provide thematic and top-line calendarization of entire company’s social efforts.
3. Coordinate with a team of social media specialists and community managers from across the organization. Collaborate regularly with the full communications team and drive collaboration and coordination of content efforts and campaigns.
4. Provide regular monitoring and KPI dashboard, reporting on audience size and engagement metrics to measure and optimize growth and inform ongoing strategy shifts
5. Assist with managing department budget.
6. Performs related duties, as required.
*ADA Essential Functions
For a full position description, or to apply online, visit:
Date Posted – February 9, 2018