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Communications Manager, Digital

Forchelli Deegan Terrana LLP

Reports to: Managing Partner; Marketing Partner(s) & Marketing Director

Background:

Forchelli Deegan Terrana LLP (FDT) is one of Long Island’s most acclaimed and distinguished full-service law firms. The Firm employs over 60 attorneys who provide counsel across various practice areas to a broad range of clients, including national, regional and local businesses, major real estate developers and organizations, banks, insurance companies, municipalities, educational institutions, contractors, architects/engineers and individuals.

Position Responsibilities

Our Communications Manager will lead content development to impact FDT’s brand goals. You are a sharp researcher and writer, with a special talent for simplifying complex ideas and communicating them with high impact. While your core skill is writing and analysis, you are adept at packaging content across a variety of media and formats, including print, online, and video.
Duties and Responsibilities:

  • Collaborate with the partners, practice group chairs to identify story ideas, industry trends, deal and case information and newsworthy client work to enhance firm visibility.
  • Writes press releases, prepares and places firm announcements, attorney-written articles and other forms of newsworthy activity.
  • Content development, including: website content, case studies, blog posts, email marketing content and social media posts.
  • Identify trends and issues on which partners can comment as experts.
  • Seek opportunities for the firm and its lawyers to receive positive coverage in top-tier business and, legal and other industry publications.
  • Routinely interacts with members of the media/press to establish and maintain key working relationships.
  • Creates a Firm wide editorial calendar for content.
  • Embrace metrics to understand and optimize content performance.
  • Evaluates and recommends Digital related vendors and products, including software.
  • Creates reports for Marketing Director to update partners on Digital communications efforts.

Employment Standards

Education: College degree required.  Concentration in Marketing, Business, or Communications preferred.

Experience: Minimum 1-2 years Communications experience, preferably within a professional services environment.

Salary: Salary to commensurate with experience.

Required Skills:

  • Must be a self-starter, highly organized, and able to work well with attorneys at all levels in the organization.
  • Experience with major social/mobile/video platforms.
  • Experience gathering and interpreting media and market data to develop insights and perspectives.
  • Crisp presentation and writing skills, and able to explain complex data, analytics, and technology concepts.
  • Must possess top level interpersonal skills and the ability to work both independently and effectively with others including external vendors.

How to apply: Qualified candidates should email their resume and cover letter to Nina McCann at Nmccann@Forchellilaw.com.

Date Posted – March 21, 2018

Digital Content Producer

Northwell Health


 

Job Description
Qualifications: 
  • Bachelor’s Degree in Communications, Journalism or related field, required.
  • Minimum of five (5) years writing, editing, internet technologies, digital production and social media management experience, required. Healthcare or service oriented business experience, preferred.
  • Strong communications skills. Ability to manage a variety of digital content projects simultaneously.
  • Excellent written, verbal, organizational and interpersonal communication skills.

 

Responsibilities:

  • Develops online publishing strategy that aligns with business objectives within the organization. Creates content to support marketing campaigns for various initiatives.
  • Collaborates with stakeholders to identify internal and external subject matter experts to create, maintain and update site content areas. Develops editorial publishing calendar for digital content.
  • Creates, edits and maintains multi-media content, branding and content style guides to protect and oversee brand representation in the digital space.
  • Writes, edits, updates, maintains and removes digital content, as necessary.
  • Recommends and implements procedures, schedules and systems for updating digital content. Manages content workforce and advises content providers on procedures for developing and submitting content.
  • Determines proper format for content assets and edits introductions, content length and format, accordingly. Proofreads digital content for grammar, spelling, usage, and accuracy. Collaborates with outsourced writers and other content creators.
  • Coordinates content integration and update with digital team. Collaborates with stakeholders and content management tools to facilitate regular content development and updates.
  • Ensures adherence to established Search Engine Optimization (SEO) guidelines and integration into content and oversees outside content and SEO vendors as necessary.
  • Ensures content and context accuracy, tone and style consistency, and correct brand positioning across all communication channels.

For a full position description, or to apply online, visit:  https://www.glassdoor.com/job-listing/digital-content-producer-northwell-health-JV_IC1132345_KO0,24_KE25,41.htm?jl=2645658793&ctt=1518207996898

Date Posted – February 9, 2018

Specialist, Audience Development

Northwell Health


 

Job Description
Qualifications: 
* Bachelor’s Degree in Communications or related field, required.
* Minimum of three (3) years experience in digital marketing and growing and building brands. Additional experience in PR, publishing, marketing, partnerships or advertising, preferred.
* Fluency in social media and advertising platforms especially Facebook Business Manager. Experience with Spredfast, preferred.
* Demonstrated expertise in approach to audience development (both organic and paid) and working with editorial teams.
* Demonstrated channel expertise, including email, social media, SEO and partnerships.
* Experience with Google Analytics or related industry analytics programs
* Has a can-do attitude and can take direction and manage projects independently

 

Responsibilities:

Lead audience growth and engagement for The Well (an editorial platform owned and operated by Northwell Health) and our social media program. Build strategies for audience growth and engagement; and brings a proactive, collaborative and creative approach to execution.
Northwell Health and The Well serves a consumer audience that is de facto chief medical officer of their home, charged with managing the health and wellness of their children, spouses and increasingly their aging parents. Actively seeks to build a deep understanding of this specific audience, and will propose new ways to serve them through unique content, products and distribution streams.
1. Analytics: Monitor, analyze, and identify actionable insights into daily traffic and engagement and make recommendations for how The Well by Northwell Health can integrate/benefit.
2. Social Media: Oversee audience growth and engagement (both paid and organic) across social platforms including but not limited to Facebook, Twitter, Instagram, and LinkedIn.
3. Paid Social: Offer insightful solutions to optimize Facebook ads and drive valuable engagement.
4. Reporting: Work with the extended analytics team to develop and disseminate daily, weekly, monthly and quarterly reporting on The Well and social media and offer valuable insight into how both are performing synergistically.
5. Editorial Collaboration: Work with the editorial team to improve story selection, write/test headlines, improve newsletter/site engagement, social ads, etc.
6. Email/CRM: Manage day-to-day email marketing distribution as well as execute strategic marketing campaigns that lead to growth in engagement and subscriber base.
7. Partnerships: Proactively research and contact aggregators, potential editorial/syndication partners, industry associations/organizations, etc. for partnership, republishing and/or linking opportunities.
8. Onsite Optimization: Work closely with the product and analytics teams to identify testing initiatives to improve onsite engagement.
9. Audience Advocacy: Constantly study and advocate for the needs of the The Well by Northwell Health audience, ensuring the experience across the site and associated products is best-in-market.
10. Product: Make recommendations to senior staff for sustainable investments that boost awareness and engagement across The Well by Northwell Health products. Work collaboratively with the marketing and technology team to make long-term changes and hit growth targets to satisfy sponsor needs.
11. Performs other related duties, as required.
*ADA Essential Functions
For a full position description, or to apply online, visit: http://jobs.northwell.edu/job-3/7963216/specialist-audience-development-new-hyde-park-ny/
Date Posted – February 9, 2018

Specialist, Social Media

Northwell Health


 

Job Description
Qualifications: 
● Bachelor’s Degree in Communications or related field, required.
● Minimum of three (3) years of experience in managing social media for a brand.
● Have a passion for social media with deep knowledge of essential platforms, like Twitter, Facebook, Instagram, Snapchat, with a curiosity to understand the last social media platform(s) to come.
● Knowledge of social media advertising and optimization of content.
● Self-starter with a proven track record in and understanding of social media programs, monitoring tools and implementing social media best practices.
● Strong communications, writing, critical thinking and interpersonal skills.
● Identify relevant and emerging technology trends, competitive/industry insights, and changes in client/social behavior.
● Experience partnering with executives, internal teams and external agencies in social media programs in support of business goals.

 

Responsibilities:

Develop and implement a social media strategy that supports diverse business needs, and accomplishes the goals of social as a service, sales and engagement platform that empowers customers and elevates the brand. Makes sophisticated use of storytelling, optimization/testing, paid media, research, analytics reporting, and partnerships to achieve measurable results.
1. Work alongside team that oversees social brand reputation and provide a rich, engaging and empowering experience across all social channels.
2. Provide thematic and top-line calendarization of entire company’s social efforts.
3. Coordinate with a team of social media specialists and community managers from across the organization. Collaborate regularly with the full communications team and drive collaboration and coordination of content efforts and campaigns.
4. Provide regular monitoring and KPI dashboard, reporting on audience size and engagement metrics to measure and optimize growth and inform ongoing strategy shifts
5. Assist with managing department budget.
6. Performs related duties, as required.
*ADA Essential Functions
For a full position description, or to apply online, visit: http://jobs.northwell.edu/job-3/7962316/specialist-social-media-new-hyde-park-ny/
Date Posted – February 9, 2018