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Adjunct Professor

Long Island University

FM 32 Fashion Media

This course examines social channels such as Facebook, Twitter, Instagram, Snap and LinkedIn as platforms for the Fashion Industry to communicate directly with their public.  Students will learn about the active use of each channel to progress an initiative in the Public Relation, marketing, and Social Media arena with emphasis on its importance within the designer brand and luxury markets. Along with other topics, best practices in the industry, case studies, interviews and the strategic integration of social media into an overall communication plan using evaluation metrics will be discussed.  Credits: 3  The class is scheduled to meet on Tuesdays and Thursdays from 11 am – 12:20 pm.

Interested? Send resume to Cherie at: cherie.serota@liu.edu

 

Social Media Manager/Producer

Stony Brook University


 

Job Description
Required Qualifications: (As Evidenced by an Attached Resume)

Bachelor’s Degree. Three years of experience with social media management and networking, creating and writing of social content, reporting and managing projects from conception to organization and fulfillment across digital media channels. Thorough understanding and practice with common social media applications, such as Facebook, Instagram, Twitter, Snapchat and LinkedIn.

Preferred Qualifications:

Bachelor’s degree in Media, Journalism, Communications or similar track. Master’s degree. Additional years of experience social media management and networking, creating and writing of social content,  reporting and managing projects from conception to organization and fulfillment across digital media channels. Experience in reputation management. Experience in using rich media as a supplement to traditional advertising, content sharing and coverage. Experience with Word Press, Omni Update or other CMS software, Experience with Project Management software similar to Basecamp or To-Do. Experience with graphic design software such as InDesign or similar. Experience with project management.

Brief Description of Duties:

The Social Media Manager/Producer position is responsible for coordinating, writing and producing digital content for the university’s primary social media accounts and website with a focus on short-form pieces and posts designed to support the university’s content calendar, mission, brand messaging and to share information across social channels.

The Social Media Manager/Producer will be responsible for the following:

  • Working with photographers, designers and videographers to create multi-media content designed to support the university’s brand pillars and mission. Also includes primary oversight of the university’s social media management platform tool, currently Sprout Social, to coordinate and optimize campaigns, insights and outreach, as well as to assist with supporting and protecting the University brand and reputation.
  • Manage the University’s social media with a focus on producing/writing quality content for publishing and sharing across the university’s various social and digital channels. This includes editorial copy, imagery, standard status updates and human interest content, to be accompanied by photos, photo essays and videos, video documentaries/stories, and content-driven series.
  • Oversee, write, coordinate and deliver on integrated multi-media content creation (written, video, audio, photo) from conception and completion toward publishing and distribution on social and digital channels, serving as manager of the University’s social management tools/software.
  • Produce content weekly and daily as needed. Content should be mix of media and be designed and ready for web and social distribution.
  • Research, write and deliver topical, trending social and web friendly copy that is designed for web and social publishing.
  • Deliver weekly stories and daily as needed. Includes writing social posts for SBU social channels and news stories, small and larger, for web sites and magazine. Content development process needs to consider web and digital search-ability and viral potential and coordinating that with channel distribution. Should be central conduit for social media marketing and campaigning around campus.
  • Oversee that social output supports and protect the University’s brand through reputation management on all social channels.
  • Interact and build relationships on social media to grow audience and build influence. Internal Networking with the University department writers and communications team members to build and broaden reach of content marketing, as well as to uncover story opportunities.
  • Manage social coordination across campus and content-driven productions from conception to completion. Working with department partners and others on the Communications, Marketing and Media Relations team, create multi-media content to support the University’s brand pillars and mission.
  • Align department’s work with shared University content calendar and make sure efforts are aligned with monthly themes. Responsibility includes developing a creative brief for major social projects and summary plans for smaller ones per Office of Communications and Marketing’s approved process.
  • Write and oversee content plans for social media and for creating and assisting in the creation of social content and strategies.
  • Experience managing projects, developing creative briefs, coordinating project teams, managing a schedule for deliverables, gaining approvals for deliverables, responding to the University demands, and assessing outcomes.
  • Generate and bring new and fresh ideas about social and digitally relevant stories and approaches to coverage that are most user-friendly and shareable. Maintain projects on a shared annual project and content list.
  • Serve as social content leader committed to understanding shareable trends, as well as shaping and coordinating social media posting across pages and occasionally marketing content. Includes research, finding, reposting, and proposing social stories and coverage of events that support the University’s calendar themes and target audiences.
  • Other duties as assigned based on rank and departmental mission.

Special Notes:

This is a full time appointment. FLSA Exempt position, not eligible for the overtime provisions of the FLSA. Minimum salary threshold must be met to maintain FLSA exemption.

Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation.  If such information has been requested from you before such time, please contact the Governor’s Office of Employee Relations at (518) 474-6988 or via email at info@goer.ny.gov.   

About Stony Brook:

Stony Brook University, home to many highly ranked graduate research programs, is located 60 miles from New York City on Long Island’s scenic North Shore. Our 1,100-acre campus is home to 24,000 undergraduate, graduate, and doctoral students and more than 13,500 faculty and staff. SBU is a comprehensive research-intensive university and a member of the prestigious Association of American Universities (AAU), which includes 34 public universities among its 62 members. SBU consists of 12 schools and colleges and a teaching hospital that provides state-of-the-art healthcare in the Long Island region. SBU also manages and performs joint research with Brookhaven National Laboratory, the only Department of Energy Laboratory in the Northeast, and shares doctoral programs with Cold Spring Harbor Laboratory, a world-renowned molecular biology institute. Home to the Emerson String Quartet, the Jackson Pollack House in East Hampton, New York, the Humanities Institute, and the Southampton Arts Program, and with endeavors that extend to the Turkana Basin Institute in Kenya and the Ranomafana National Park in Madagascar, SBU sustains an international reputation that cuts across the arts, humanities, social sciences, and natural sciences.

Stony Brook University is an Affirmative Action/Equal Opportunity employer. We encourage protected veterans, individuals with disabilities, women and minorities to apply.

If you need a disability related accommodation, please call the University Human Resource Services Department at (631) 632- 6161 or the University Hospital Human Resources Department at (631) 444-4700.  In accordance with the Title II Crime Awareness and Security

For a full position description, or to apply online, visit: www.stonybrook.edu/jobs  (Req. # 1703231)