Our Legal Experts Provide An UpLIFTing Experience

Anyone in attendance at the Social Media Association’s latest event certainly had their expertise LIFTed. On Wednesday November 13 following a breakfast and mingling, a group of firm marketers formed a panel and put together an informative conversation called “Social Media’s Heavy LIFT for Lawyers and Law Firms” at RXR Plaza in Uniondale, organized by […]

Learning about LinkedIn Video and LinkedIn Live

In continuing with our webinar series, the professional networking site, LinkedIn is up next. On October 15th, 2019 Beth Granger presented “LinkedIn Live, LinkedIn Video” which provided some great tips in navigating through these two platforms. For those new to these platforms, LinkedIn Video is creating a video elsewhere, and directly uploading it to LinkedIn. […]

Everything Instagram

With around 100 million photos shared every day it is no surprise that the Social Media Association kicked off its webinar series with the social media giant, Instagram. On Thursday, August 19th, SMA’s first webinar entitled, Everything Instagram, was led by Hilary Topper, President & CEO of HJMT PR.   People love taking and viewing […]

Buying In To Social Media In The Non-Profit World

We all know that social media has become a way of life, but what you may not know is how important is has become for those companies whose missions aren’t defined by the bottom line. On May 22nd, 2019 The Social Media Association was happy to welcome a cast of experts who work in the […]

A University Never Sleeps

A university never sleeps. And that creates nightmares for social media departments.             When thousands of students have the ability to spend 24 hours a day together, you never know what’s going to happen in a given moment. When you add the ability to share a comment to the world in a split second, that anxiety […]

Social Media Association and Storytelling

Think about some of the marketing campaigns that have stuck with you the most. It could be about car sales. Possibly a clothing line. Maybe a certain type of beverage. Regardless of the product, there’s almost certainly one thing your favorite campaigns have in common. Storytelling. One recent commercial that comes to mind for myself […]

Using Visuals in Social Media Posts: Present and Future

  We have become spoiled. Consumers want more. We want more out of a campaign. We want images that stand out. We want visuals we can discuss with our friends and co-workers. Think about some of the marketing campaigns that have stuck with you. Are they something you read? Or something you saw, whether it […]

Social Media in Finance: Opportunity or Danger?

Click here to read the rest of the blog written by SMA’s own Hilary Topper! 

Social Media Day 2018!

Pictured: SMA Co-Treasurer Sharyn O’Mara, SMA Vice President Beth Granger, and SMA Attendee Pauline Joseph Year after year, Social Media Day is our biggest event of the summer. It also is our longest running event, as 2018 marked our fifth consecutive Social Media Day celebration. Held on June 28th, 2018 at the Residence Inn Marriott […]

Social Media is Music to our Ears

There wasn’t any music playing in our superb meeting space, but the house certainly was packed for a great show at D’Addario and Company Inc. in Farmingdale, the world’s largest manufacturer of musical instrument accessories. The crowd heard from two social media rock stars as the conversation centered around strategies and trends specific to the […]