The Shift to Digital Continues

Depending on your point of view, it was much simpler for a business to get its message out to the general public 50 years ago. Just think about how much media has shifted in the last 50 years, let alone just the past 10 years. Whereas newspapers and print media used to dominate the marketing […]


It’s not just the Kim Kardashian’s and LeBron James’ of the world that can serve as a brand influencer anymore.             Have you ever noticed celebrities post on Instagram or Twitter or any other social media platforms about a product they are endorsing? It’s become a common practice. What is changing, however, is that it’s not […]

Celebrating Social Media Day (Eve!) with the Councilman

While SMA members, family and friends enjoyed a nice evening out celebrating Social Media Day (Eve) at Baldino’s Restaurant in Plainview, they also got the opportunity to listen to Councilman Louis B. Imbroto from the Town of Oyster Bay. The Councilman kindly presented Social Media Association with a proclamation as a part of the celebration. […]

PR & Marketing Cope with Constant Social Media Change – and Expect More

Social media continually presents new challenges to PR and marketing professionals. Video is now revolutionizing marketing communications and PR. Artificial intelligence, virtual reality and augmented reality promise to do the same in the near future. That’s one of the messages from HubSpot’s 2017 State of Inbound report. PR and marketing must deal with new social […]

FTC Regulations Update at Social Media Association

You may be surprised by how many things you’re doing on social media that would upset the Federal Trade Commission. On Thursday April 20, Joyce Shulman, the founder and CEO of Macaroni Kid, which helps millions of moms receive valuable local and national e-newsletters, spoke about FTC Disclosure Regulations in a presentation by the Social […]


Guest speaker Kara Alaimo, Ph.D., Assistant Professor at Hofstra University educated attendees with a discussion on the role of social media and other new technology in the 2016 presidential election and how businesses should respond. She shared with us her insights about how social media played a role in the election including how it seemed […]

More Than Just Numbers

When you think about analytics, a combination of numbers, anxiety and brain cramps probably follow. Which is understandable. Analytics, by definition, has to do with data and statistics. But now, with the emergence of social analytics, it means something much more. #Adulting. The Social Media Association invited Chris Ee to speak at its “Moving Beyond […]


The “real” media has been broadcasting the woes of so-called “fake” news. What is fake news? Can any news story really be accurate yet unbiased? Is it possible for a reporter to write or read stories like Walter Cronkite once did, without giving them a spin or bias? Fake news is not new. It has […]

Happy Holidays!

David Parmet led the festivities with a discussion on Snapchat, Medium and Instagram and how to get the most out of them. While sipping on hot chocolate and sugar cookies, attendees learned that content marketing and growth hacking are the newest “words” of the day. Key points were: 10 Best Trends for Snapchat Snapchat Revolutions […]

Don’t Assume – Connect the Dots

You might’ve read the headlines just last week: “3 Face Charges in Social Media Scam.” According to the Suffolk County district attorney, three men used the lure of a social media startup, promising “the next big social media platform” to swindle over $5 million from unsuspecting investors. How could such a thing happen? Who would […]