PR & Marketing Cope with Constant Social Media Change – and Expect More

Social media continually presents new challenges to PR and marketing professionals. Video is now revolutionizing marketing communications and PR. Artificial intelligence, virtual reality and augmented reality promise to do the same in the near future. That’s one of the messages from HubSpot’s 2017 State of Inbound report. PR and marketing must deal with new social […]

FTC Regulations Update at Social Media Association

You may be surprised by how many things you’re doing on social media that would upset the Federal Trade Commission. On Thursday April 20, Joyce Shulman, the founder and CEO of Macaroni Kid, which helps millions of moms receive valuable local and national e-newsletters, spoke about FTC Disclosure Regulations in a presentation by the Social […]


Guest speaker Kara Alaimo, Ph.D., Assistant Professor at Hofstra University educated attendees with a discussion on the role of social media and other new technology in the 2016 presidential election and how businesses should respond. She shared with us her insights about how social media played a role in the election including how it seemed […]

More Than Just Numbers

When you think about analytics, a combination of numbers, anxiety and brain cramps probably follow. Which is understandable. Analytics, by definition, has to do with data and statistics. But now, with the emergence of social analytics, it means something much more. #Adulting. The Social Media Association invited Chris Ee to speak at its “Moving Beyond […]


The “real” media has been broadcasting the woes of so-called “fake” news. What is fake news? Can any news story really be accurate yet unbiased? Is it possible for a reporter to write or read stories like Walter Cronkite once did, without giving them a spin or bias? Fake news is not new. It has […]

Happy Holidays!

David Parmet led the festivities with a discussion on Snapchat, Medium and Instagram and how to get the most out of them. While sipping on hot chocolate and sugar cookies, attendees learned that content marketing and growth hacking are the newest “words” of the day. Key points were: 10 Best Trends for Snapchat Snapchat Revolutions […]

Don’t Assume – Connect the Dots

You might’ve read the headlines just last week: “3 Face Charges in Social Media Scam.” According to the Suffolk County district attorney, three men used the lure of a social media startup, promising “the next big social media platform” to swindle over $5 million from unsuspecting investors. How could such a thing happen? Who would […]


If a picture’s worth 1,000 words, then what’s a video worth? For one thing, it’s certainly worth your time to learn. On Friday September 30, the Social Media Association invited Jeremy Goldman to speak in a presentation called “The Future of Video” at Brenner Photo Productions in Plainview. After breakfast and informal conversation, the anticipatory […]


The summer may be winding down, but that didn’t stop the Social Media Association and company from coming down to Sazon Dominicano in Freeport to celebrate. This fun celebration that kicked off Labor Day Weekend brought in a great crowd. Maybe it was the delicious empanadas or maybe it was the great conversations had, but […]

Happy Social Media Day 2016!

The Social Media Association and our members came together on June 30th, 2016 to celebrate the 7th annual Social Media Day created by Mashable back in 2010. This is also the second year that the Social Media Association has partnered with Seasons 52 in Garden City to host this exciting event! The night serves as […]