Is Facebook Monitoring your Messenger Texts?

Facebook Messenger is neither secure nor encrypted. Despite Facebook’s marketing of Messenger as a private way to communicate safely, it is not private at all. First, the encryption claim. Messenger is not as secure as WhatsApp and Apple’s iMessage. Facebook’s text product disguises the data in transit while your text message travels through the Internet […]


I’ve attended terrific events and thought “Why isn’t this place more crowded?” too many times. Whether this is a concert, lecture, sporting event or just a community event in a park, it’s always left me with the same confused and dumbfounded expression. The reason more often than not is very simple – nobody knew about […]

SMA & DMALI Come Together For A Big Networking Hit!

With the Direct Marketing Association of Long Island, the Social Media Association held an exciting happy hour networking event on Thursday, March 24th, 2016.  The two organizations blended together as they met up at Jewel Restaurant in Melville. Jewel Restaurant provided happy hour pricing and delicious appetizers for all those that were in attendance. The […]


On Tuesday March 1, the Social Media Association held “Harnessing the Power of Video and Live-Streaming,” a web seminar at the Long Island Forum for Technology (LIFT) in Bethpage with about 30 in attendance and over 100 people watching online through Blab. Blab, one of the newer video services available was demonstrated.  One of its […]


When asked about the most popular and important form of social media for a company, Tim Vassilakos came back with the most fitting answer. “I could tell you what it is right now,” Vassilakos said, “but I couldn’t tell you tomorrow.” Vassilakos, manager of Social Media and Interactive Marketing at Henry Schein Dentistry in Melville, […]

Recap of Marketing to Millennials by Keith Kaplan

As a Millennial, I’m quite used to be talking at and told about myself. Told about my generation’s sense of entitlement, laziness but eagerness to party. Generally not the positive attributes you like to hear about yourself. However, after listening to the “Targeting Millennials” presentation by IBM’s Keith Kaplan Tuesday at LIFT – Long Island […]

Nowadays Checking Social Media 100 Times a Day Is Just #Connecting

Be honest, how many times do you take a selfie before you get it right and send it out? Well according to an article by CNN’s Chuck Hadad, tweens take 100-200 selfies before they “get it right”. Social Media is such an important presence in the lives of these teenagers. They heavily depend on it, […]

SMA Celebrates Social Media Day, Receives Proclamation

Together with Seasons 52 in Garden City, the Social Media Association hosted Social Media Day on June 30th, 2015. The event sparked a great turnout as the night was filled with conversations, networking, and new business connections. The evening was highlighted when Director of Special Projects Peter DiSilvio from Nassau County Executive Edward Mangano’s office, […]

Social Media Day 2015

With essentially everyone owning some sort of social media account, naturally it only makes sense that Social Media gets its own day. There are numerous ways to celebrate Social Media Day, but if you’re local to Long Island, why not Tweet, Like, Comment, Post, and Share with the Social Media Association at Seasons 52 in […]

Looking to “Prezi” for an Interactive Future

Even the name suggests there’s a change underway. In as recent as the last few months, we’ve seen taxi companies pushed to the side for Uber rides. Periscope took money away from the Pay-Per-View net gross of the May 3rd boxing match between Floyd Mayweather and Manny Pacquiao. The “out with the old and in […]