Events

Social Media Association holds fantastic, informative meetings and fun networking events for the benefit of our members and guests. Expert speakers join us every month, bringing the latest goings-on in social, digital, and future media. We also have roundtable discussions, workshops, meetups and impromptu gatherings. Whatever SMA is up to, we hope it provides a valuable service in your business and career, and that you’ll join us at the next event!

Upcoming Schedule

Social Media Day 2017! 

When: Thursday, June 29, 2017 6:00 pm -8:00 pm

Where: Baldino’s
9 Gerhard Road, Plainview, NY 11803

Pricing: $10 for SMA Members, $20 for Non-SMA Members

 

On June 29th, we will be partnering with Baldino’s in Plainview to celebrate the eve of Social Media Day.

Mashable’s Eighth Annual Social Media Day is an annual global celebration that highlights the contributions made by developers and social media enthusiasts alike. Platforms such as Facebook, Twitter, and Instagram have revolutionized the way we communicate with each another. Not only does social media have the power to keep us in touch with our friends and family, it can also connect us with the world. The goal of this event is to bring together business professionals, innovators, influencers and the general public for an opportunity to connect their online networks offline, in a face-to-face setting, bringing communities closer together. Social Media Association members are a group of like-minded people who love social media and the power that it has to influence consumers, change behavior and secure buying decisions. We love having fun but we take social media marketing very seriously. Come have some fun with us!

Everyone is welcome — there will be complimentary hors d’oeuvres.

social media association

DMALI/SMA Mixer Happy Hour & Networking Event

When: Thursday, April 27, 2017 from 6:00 pm – 8:00 pm

Where: The Main Event in Farmingdale, 1815 Broad Hollow Road, Farmingdale, NY 11735

Meet and mingle with others who enjoy social media at The Main Event in Farmingdale. Catch up with old friends and meet some new ones in a relaxed environment that also serves great food.

Everyone is welcome — Hope to see you there!

THE FTC DISCLOSURE REGULATIONS

When: Thursday, April 20, 2017 from 8:30 am – 10:00 am

Where: Landmark on Main Street, 232 Main Street, Port Washington, NY 11050

 Pricing: SMA Members $20, PRPLI/DMALI/IABC/LIVP/IBO Members $25, Non-Members $30, Students $15

social media association

Event Summary 

Are you doing contests online? Are you reviewing products that you receive from a company, or are you a company hoping to use influencers to promote what your products? Are you using Native Advertising? Protect yourself from legal issues by understanding the Federal Trade Commission rules. Former lawyer and CEO of Macaroni Kid, Joyce Shulman will share everything you need to know about FTC disclosure regulations.

Bio 

Joyce Shulman, founder and CEO of Macaroni Kid, reaches millions of moms each month with hyper-local and national e-newsletters and websites. Having created a one-of-a-kind digital platform, she connects families to the wonders of their own communities. In addition, Joyce is also a regular contributor to Huffington Post where she writes often on the importance of moms taking care of themselves.

Macaroni Kid is the largest source of family events and activities in the Country serving more than 5000 communities in 47 states and reaching more than 2,000,000 families each month. She calls calls Macaroni Kid’s mission E2: Empowering Moms and Enriching Communities.

The businesses success is driven by the 500 “mompreneurs” who publish Macaroni Kid in their hometowns. Joyce has guided housewives, school teachers and even MBA’s to success with their own local Macaroni Kid editions. Joyce shares how moms need to think about “taking care of mama bear” and avoid the “martyr mom syndrome”. Her experience in business and leading mompreneurs makes her a coveted speaker at leading mom conferences around the country where she speaks about beating burnout, fueling creativity, goal crushing and more.

She received her Bachelors in Business Management from the University of Maryland and her Juris Doctor, Cum Laude, from St. John’s University School of Law. After law school, Joyce spent more than a dozen years as a New York City lawyer where her practice focused on complex commercial litigation.

A self-confessed idea junkie, in 1998, Joyce abandoned law firm life to liberate her entrepreneurial spirit and focus on the things that are most important to her: family, community and her dogs.

Directions: http://www.landmarkonmainstreet.org/visitor_directions.cfm

Parking: http://www.landmarkonmainstreet.org/visitor_parking.cfm

Parking notes:

At this time of day , the closest parking is street parking.  Meters operate on Main Street and S. Washington.  There are metered lots on Shore Road behind Dolphin Bookshop and there is a parking at the Town Dock, just a few blocks from the theater.

The Library lot is off limits, as is the Residents’ lot around the building itself.  The Landmark parking lot on Main Street is off limits at that time due to the Childrens Center drop-off.

social media association

How Social Media and Other New Technology Shaped the 2016 Election – And How Businesses Should Respond

When: Thursday, February 23, 2017 from 8:30 am – 10:00 am

Where: University Club at Hofstra University, 225 Hofstra Blvd., Hempstead, NY  11550

 Pricing: SMA Members $20, PRPLI/DMALI/IABC/LIVP/IBO Members $25, Non-Members $30, Students $15

Event Summary

Kara Alaimo, Assistant Professor of Public Relations at Hofstra University, will discuss how social media and other new technology were used in the 2016 presidential election – including President Trump’s use of Twitter and the role of hackings, psychographics obtained from social media, “filter bubbles” and fake news. She will discuss how businesses need to prepare to address new vulnerabilities such as hackings, fake news and Twitter attacks.

Bio

Kara Alaimo, Ph.D. is Assistant Professor of Public Relations at Hofstra University and author of Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. A former communicator at the United Nations and in the Obama administration, she now develops PR campaigns for clients such as the United Nations and organizes employee trainings for companies on how to adapt messages and strategies for different global markets. Her articles about international and political PR have been published by media outlets such as The New York Times, The Washington Post, The Atlantic, CNN, and Bloomberg, as well as in numerous academic journals. For more information, visit www.karaalaimo.com and follow her Twiter handle,@karaalaimo.

social media association

Moving Beyond Reporting – Turning Social Analytics Into Intelligence

When: Friday, January 27, 2017 from 8:30 am – 10:00 am

Where: Five Towns College, 305 North Service Road, Dix Hills, NY 11746

Pricing: SMA Members $20, PRPLI/DMALI/IABC/LIVP/IBO Members $25, Non-Members $30, Students $15

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chris-ee-headshot

Event Summary

Analytics is intimidating to people who are not comfortable in dealing with numbers. Almost everyone will acknowledge the importance of analytics in understanding how their social profiles are doing, which is great! Where most people get lost however, is finding out the “so what” and what to do with it.

This talk will be exploring how to make insights & analytics more actionable to your business, as well as explore some ways that the practice is progressing in helping brands and agencies come up with data-driven creative campaigns.

Bio

Chris Ee is the lead digital & social analyst in NYC for The Marketing Arm (Part of Omnicom), an integrated digital agency where he works on accounts such as Mars Chocolate, Wrigleys & 3M. Apart from consumer package goods, he has also worked on Telco, Consumer Electronics and Travel & Hospitality brands.

Chris has 6+ years of experience across E-commerce, SEO, SEM in both analytics & strategy roles, and aims to bring pragmatic insights across paid, owned, and earned media channels.

social media association

Social Media 2.0 PLUS Holiday Festivities

When: Friday, December 9 2016 from 8:30 am – 10:00 am

Where: Brenner Photo Productions, 125 Newtown Road #100, Plainview NY 11803

Pricing: SMA Members $20, PRPLI/DMALI/IABC/LIVP/IBO Members $25, Non-Members $30, Students $15

David Parmet

Social media is more than updating Facebook and Twitter. There are new tools
and new ways to measure the impact of your programs. Content marketing and
growth hacking are the words of the day and in this session you will learn
the latest development in cutting edge marketing ideas.

In this session you will learn about new ways to harness the power of social
media tools like SnapChat, Medium and Instagram.

You will learn about content marketing and how to use it.

You will learn how to measure success.

This session will leave you with new ideas and insights into how to market
your business.

David Parmet is a Growth Hacker from Mount Kisco, New York.

David works in public relations and social media marketing. He builds and executes marketing strategies that get results. He works with companies and associations leveraging media relations, social media and general marketing to support their sales and growth.

David provides marketing and social media support to a variety of small to mid-sized businesses including food and beverage, fashion, mobile marketing, consumer technology and online services. He creates and runs campaigns on Facebook, Twitter, and Linkedin. They include membership recruitment, lead generation, consumer and influencer outreach, and contests.

David consults with advertising and public relations agencies on social media programs for their clients and provide training and assistance to advertising and public relations agencies, industry groups and other interested parties through workshops on social media.

In his agency career David has provided strategic planning, writing, account management and day to day media relations activities for a variety of high-tech and Web-based accounts including software, electronic commerce, consumer and business to business technology, Web marketing and Web development companies.

social media association

Techniques & Technologies

When: Wednesday, November 9 2016 from 8:30 am – 12:00 pm

Where: Five Towns College, 305 North Service Road, Dix Hills, NY 11746

Pricing: Five Towns College Students FREE, Other Students SMA/DMALI/IABC/PRPLI/LIVP Members $25, Non Members $40,

techniques-and-technologies

Topics covered are as follows:

What’s New

Where are companies planning to spend money because of trends?

 What Works

What still works despite all the changes in the media we use?

 What’s Changing

What’s changing quickly, what has changed over the past year?

KEYNOTE: RAMON RAY

Journalist/Writer, Media Pundit, Producer

MODERATOR: BETH GRANGER

Idea Generator: helping you navigate the online social media landscape

PANELISTS:

BETTY ANA GIOSSI

Sr. Manager, Digital Marketing Services Division, Social Media/Email Marketing & Personalization, Canon U.S.A., Inc

 PAUL LIPSKY

Owner; MindYolk 3D / VR Studio

DOMENICK GRAZIANI

Lead Specialist, Strategic Communications; National Grid

DEBBI HONOROF

Sr. Director of Marketing and Communications; Hofstra University Continuing Education

ANDY JACOBS

Vice President, Strategy; Didit

social media association

The Future of Video with Jeremy Goldman

When: Friday, September, 30, 2016 from 8:30 am-10:00am

Where: Brenner Photo Productions, 125 Newtown Road #100, Plainview NY 11803

Pricing: SMA Members $20, PRPLI/IABC/DMALI/IBO Members $25, Non-Members $30

The Future of Video: Firebrand Group conducted proprietary research on how top social media marketers are using video, where spending is expected to move in 2017, which social platforms will benefit and which will lose out, what types of videos work best, and so on.

Exclusive results from survey will be shared, so the presentation includes data you won’t see anywhere else.

For over 15 years, Jeremy Goldman has been working with companies looking to embrace the future before their competitors do. Under Jeremy’s leadership, Kiehl’s won the 2009 WebAward for Outstanding Achievement in Web Development, achieved a Top 25 ranking in the L2 Digital IQ Index in the Beauty & Skincare category, and received a Top 50 Facebook IQ ranking amongst all luxury brands. He has also managed partnerships with Beyoncé’s Deréon line for Temptu and founded Unilever’s first-ever luxury division.

Jeremy earned his MBA in Information Systems and Marketing at the University of Maryland’s Robert H. Smith School of Business. His views have been featured in publications such as Mashable, Wall Street Journal, Smart Money, ReadWriteWeb, The Next Web, The Star-Ledger, and Internet Retailer Magazine, and his campaigns have been featured in Gawker and Ads of the World.

Jeremy’s first book, Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media was (briefly!) the #1 bestselling social media book in the world. His latest book, Getting to Like: How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success, came out earlier this year. He is presently the Founder and CEO at Firebrand Group, the award-winning futureproofing firm. In his spare time (which isn’t much), he writes for Inc.

social media association

Social Media Association Summer Mixer

When: Wednesday, August 31, 2016 from 6:00pm – 9:00pm

Where: Sazon Dominicano, 13 Atlantic Avenue, Freeport, NY 11520

Pricing: Free for SMA Members, $15 for Non-SMA Members

SMA Sazon Dominicano

Meet and mingle with others who love social media at Sazon Dominicano in Freeport. Enjoy a Latin style restaurant which serves great tasting Caribbean food in a modern and stylish atmosphere.

Everyone is welcome — there will be complimentary hors d’oeuvres and a cash bar.

Hope to see you there!

social media association

Social Media Day

When: Thursday, June 30, 2016 6:00pm -8:00 pm

Where: Seasons 52
630 Old Country Road, Garden City NY 11530

Pricing: Free for SMA Members, $10 for Non-SMA Members

SMA smday 2016SM Day

On June 30th we are partnering with Seasons 52, to celebrate Social Media Day on Long Island. It will include conversations, networking and new business connections. We invite all social media makers, users, advisors, investors, and consumers to attend on June 30th at 6:00pm in Garden City.

Mashable’s Sixth Annual Social Media Day is an annual global celebration that highlights the contributions made by developers and social media enthusiasts alike. Platforms such as Facebook, Twitter, and Instagram have revolutionized the way we communicate with each another. Not only does social media have the power to keep us in touch with our friends and family, it can also connect us with the world. The goal of this event is to bring together business professionals, innovators, influencers and the general public for an opportunity to connect their online networks offline, in a face-to-face setting, bringing communities closer together. Social Media Association members are a group of like-minded people who love social media and the power that it has to influence consumers, change behavior and secure buying decisions. We love having fun but we take social media marketing very seriously. Come have some fun with us!

Everyone is welcome — there will be complimentary hors d’oeuvres and a cash bar.

social media association

 

United States v. Apple!

The raging controversy surrounding the encryption of the iPhone is a wake-up call for us to enhance our business and personal cybersecurity practices. Come learn about the legal and social issues surrounding United States v. Apple! Find out how to identify and protect your business’ social media marketplace from hackers, cyber thieves, competitors and unhappy employees. What is the future impact of this controversy on all our intellectual property? Learn about best practices for every business.

When: Tuesday, June 14, 2016

Where: Meltzer Lippe, 190 Willis Avenue, Mineola NY  11501

Time: 8:30am to 10:00 am

Cost: $20 for members, $25 for PRPLI/DMALI/IBO/PRPLI/IABC members, $30 for non-members

Presented by Paul Rubell of Meltzer Lippe. Click to View Paul’s Bio! Light breakfast will be served.

Paul-Rubell

social media association

Learn How to Utilize Social Media in an Integrated Marketing Approach To Fill Your Next Event

Ever throw an event and wonder how to pack the house? With the use of social media and taking an integrated marketing approach with a limited budget, Hilary Topper, CEO of HJMT Public Relations, Chief Curator at HJMT Media Company and Show Producer of the NY TRI EXPO, will teach us how.  She recently launched the first-ever NY TRI EXPO at Citi Field in NYC. There, she had more than 2000 people. In this informative, interactive discussion, Hilary will talk about how she used a combination of Facebook, Facebook Livestream, Twitter, G+, LinkedIn, Instagram, Snapchat, Periscope, Blogs, podcasts, email marketing, direct mail, publicity and partnerships to get the message out and “pack the house!”

When: Tuesday, May 17, 2016

Where: Greenway Plaza , 145 Pinelawn Road, Melville, NY 11747

Time: 8:30am to 10:00 am

Cost: $20 for SMA members $25 for non- members

Presented by Hilary Topper of HJMT. Click Here to View Hilary’s Bio! 

Light breakfast will be served.

social media association

Direct Marketing Association of Long Island & Social Media Association

Happy Hour Mixer! 

Thursday, March 24, 2016

6:00 PM – 8:00 PM

Jewel Restaurant, Melville

We hope you can join us for a night out at Jewel, as these 2 organizations blend together with traditional marketing and social media professionals. Happy hour pricing and your future business connections!

About Direct Marketing Association of Long Island 

DMALI is a non-profit organization with a professional interest in Long Island’s direct marketing industry. The association’s mission is to provide an exchange of marketing information with a focus on cutting edge technology, strategies, regulations and case studies. The organization is committed to educational and networking opportunities, observes the highest ethical business standards, promotes a public understanding of direct marketing and offers annual scholarships to Long Island students majoring in marketing.

About Social Media Association

SMA brings together the media community both online and offline. Our members are forward-thinking people interested in business and media innovation.

We are entrepreneurs, business owners, managers, influencers and strategic decision makers. Our goal is a non-competitive environment where we can learn, share and have fun together: informing, inspiring, and empowering business through social, digital, and future media.

social media association

Harnessing the Power of Video and Live-Streaming

Tuesday, March 1, 2016 8-10 am

LIFT @ The Morrelly Homeland Security Center
510 Grumman Road West, Bethpage, New York 11714

Pricing: SMA/LIFT Members $20.00; DMALI/IABC/IBO/PRPLI Members $25.00; Non-Members $30.00;  Students $15.00

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Learn about the benefits of using Video Streaming as part of your marketing outreach. Experts from all areas of video and social media will join us in a live conversation via Blab.

Every week we hear announcements of new video platforms like Blab and MeeVee, along with the standards like YouTube. Do you have to be on all of them? How do you know which to use? Do you need professional-quality video or is using your phone OK? How do you harness the power of video in your marketing?

Join us in person as we discuss these questions and participate in a live demonstration of Blab.

Panelists:

Chad Abbott – Managing Partner, Abbson LLC

Christopher Barrows –Social Media/Mobile Product Coorindator, New York University

Ross Brand- Vice President, HR Avant-Garde

Meloney Hall – Owner and CEO, Big Uptick Social Marketing

Vicenzo Landino – Co Founder and CMO, Fifty 2 creative

Beth Granger – Moderator

Keith Reynolds – Co-Host

social media association

Generating Real, Measurable, Business Results with Social Media

When: January 19, 2016  8:00 AM – 10:00 AM

Where: LIFT @ The Morrelly Homeland Security Center
510 Grumman Road West, Bethpage, New York 11714

Pricing: SMA Members $20.00; DMALI/IABC/IBO/LIFT/PRPLI Members $25.00; Non-Members $30.00;  Students $15.00

header photo 01-19-16

Description: Everyone knows social media is here to stay and is playing an important and ever-increasing role in business. But fewer people can speak specifically about the results social media generates so they can effectively strategize, plan, budget, and measure outcomes. Social media is no longer just a nice to have. More and more businesses, large and small, are integrating social media into their marketing and business development efforts, which require budgets and planning to properly utilize resources, and ways to measure returns.

 Our panel represents seasoned business professionals who have reaped or have reaped real, measurable business value from social media and will share their experiences.

Panelists:

Tim Vassilakos – Manager, Social Media & Interactive Marketing

Meryl Otis Kessler – Marketing Consultant

Ana Maria Raynes – Director Social Media, Didit 

Valerie Alliger-Bograd – Chief Operating Officer, Frontier Pharmaceutical, Inc.

Beth Granger – Moderator

social media association

Previous Events

SMA Holiday Party

December 1st, 2015 6-9PM

2015 holiday banner

Let’s get together one more time in 2015 to meet and mingle with others who love social media and new technologies at SMA’s Annual Holiday Party. Join us for complimentary beer, wine and hors d’oeuvres with a cash bar if you choose. Please register so we can accommodate you accordingly; we look forward to seeing you!

Non-members are invited to join us during this meetup for a small fee of $30. We love our members and hope to see you on December 1st to wish you a happy holiday and New Year!

Location: Library Café – 274 Main Street, Farmingdale, NY 11735 (Private room upstairs)

Price: $20 for SMA members; $30 for Non-Members

Reinvention in the Age of the Millennial

Tuesday, October 27, 2015 8-10 am

LIFT @ The Morrelly Homeland Security Center
510 Grumman Road West, Bethpage, New York 11714

By 2020, Millennials will be approximately 50 percent of the U.S. workforce. So, within the next five years, Millennials will have increasing influence over organizations’ decisions, move in to leadership roles, and basically take over the workforce. Not only will this have an effect within businesses, it will have a profound impact on who the organizations want to do business with.

The millennial generation, also known as generation Y, can broadly be classified as people born between 1980 and 2000. This generation is commonly described as the techno generation, digital natives, and most educated generation. Compared to the previous generations (Generation X and Baby Boomers) Millennials have specific habits and behaviors that have changed the way we need to think about marketing and business as a whole.

The traditional outbound marketing model, also known as push marketing, has been disrupted by the advent of social and digital technologies. Because of this, Millennials consume, engage, and share differently. This is forcing businesses to rethink how they incorporate the millennial audience into their marketing activities.

In this presentation, these questions will be discussed: why is it important to target Millennials, what are their behaviors and what are the implications, and what are examples of companies successfully engaging with Millennials.

Speaker: Mr. Keith Kaplan

Social Brand Marketing Product and Operations Lead at IBM

Keith

Keith Kaplan is currently an IBMer working in New York City at IBM Studios at 51 Astor Place. He works in IBM Corporate Marketing on the Social Brand Marketing team where he oversees IBM’s corporate social brand channels. He is also involved with many programs that support IBM’s Enterprise Social Strategy, such as social brand strategy, social marketing technologies, social brand standards, and employee advocacy. Before joining IBM, he worked at Mashable where he supported the Community Team in social, digital, and editorial strategy. He is a graduate of Columbia University where he received his Masters of Arts in Instructional Technology and Media.

Social Media Day 2015: Tuesday, June 30th 5:30-8:00PM

Seasons 52, Roosevelt Field Mall, Garden City, NY

social media association social media day

Social Media Day is June 30th! Join us at  Season’s 52 and celebrate with the Social Media Association!

Join is in celebrating all things social media for the SIXTH annual Social Media Day, started by Mashable. Stop by for a little while or stay all night. Bring your friends, coworkers, etc. It’s sure to be a fun night!

$10 for all includes wine and appetizers in our own private room! An extra Social Media themed cocktail special will be revealed soon!

social media association

 

Alcott HR and M&T Bank: Social Media and Marketing Strategies for Small Businesses

{Note: SMA is an event sponsor & Beth Granger one of our Board Members will be speaking}

Tuesday, June 30, 2015 8:00AM-10:00AM

LIFT @ The Morrelly Homeland Security Center

510 Grumman Road West
Bethpage, New York 11714

SocialFacebook

One out of every two people turn to social media when researching companies. If your business is not on social media, or if you are not using it effectively, you can be turning away potential clients.
In our free seminar, social media experts Beth Granger of Beth Granger Consulting and Evan Bloom of Sir Speedy Printing & Marketing Services will explore the best ways to use social media sites like LinkedIn, Twitter, Facebook and others to grow your business.

REGISTER HERE

Social Media & Prezi: The Perfect Pairing for Any Presentation

Wednesday, May 20, 2015 7:30AM-10:00AM

LIFT @ The Morrelly Homeland Security Center

510 Grumman Road West
Bethpage, New York 11714

social media association press

This will be a two-part event:

1. Three Easy Ways to Create Dynamic Presentations Using Prezi.

This hands-on workshop will provide you with the skills to create dynamic presentations using Prezi, an online presentation tool. If you’re looking for a more creative way to tell your story beyond PowerPoint—then this workshop is for you. Bring your laptop for an interactive learning session that will provide you the tools to create and deliver presentations that will capture your audience’s attention.

2. Social Media in the Classroom and Research

While students enjoy technology in many aspects of their lives, they are not well prepared to use technology in ways that support their education. This spring, Dr. Poland was able to teach a technology class where she and the students assessed social media in community corrections and used this knowledge to create social media content to share with others. The course attempted to transition students from social media consumers to social media creators. She will show student portfolios from the course and will review her current research on the use of social media in the criminal justice system.

Speaker: Dr. Amy Poland

Amy Poland, Ph.D., is an associate professor in the Department of Criminal Justice at St. Joseph’s College. Prior to moving to Long Island, she began her career in criminal justice working with juvenile offenders in a residential treatment facility while she finished her Masters in Public Administration at the University of South Dakota. She completed her PhD in criminal justice at the University of Nebraska and taught at Buena Vista University in Storm Lake, Iowa and Texas A&M International University in Laredo, Texas.

Dr. Poland utilizes technology in both her classroom and research. She is one of the inaugural Technology Fellows at St. Joseph’s College, teaching her students this semester how to create Infographics and Storify stories related to material they are studying in Correctional Rehabilitation. She has also designed other social media assignments for the classroom including a Twitter/Storify movie critique assignment for the internship classes this semester. For her social media research, she is currently working on an analysis of live trial blogs of two homicide trials in Iowa.

In addition to regularly providing workshops on the use of Prezi in the classroom for faculty and students on campus, Dr. Poland has conducted multiple workshops on the use of Prezi to business groups around Long Island including the Huntington LaunchPad Accelerator, Huntington Small Business Incubator, and the Public Relations Professionals of Long Island.

She is the social media coordinator for her department, developing and maintaining Facebook and twitter pages for the department. She is involved with technology on campus in several other aspects including the Faculty Technology Committee, the Mobile Devices User Group Planning Committee and the Technology in Education Planning Committee.

$25 for SMA members; $30 for PRPLI/LIFT members; $40 for non-members.

Winter Meetup & Tweetup

Thursday, February 26, 2015 6:00-8:30PM

LIFT @ The Morrelly Homeland Security Center

510 Grumman Road West
Bethpage, New York 11714

Let’s meet, greet, tweet and have a bite to eat together in the winter of 2015 and be warmed by wonderful people we know and will get to know who share a love of social media and new technologies.  Members and non-members are invited for a special night of in-person connecting and networking.  Raffle tickets will be sold at the event for a chance to win some great prizes! $10 for SMA/PRPLI/LIFT members, $20 non-members.

social media association tweetup

 

 

LIFT is a manufacturing resource for business improvement. We are excited about this location for our event and appreciate LIFT hosting us.

DIRECTIONS:

LIE Eastbound exit 43S (South Oyster Bay Road) toward Bethpage, make a right.

LIE Westbound exit 43S (South Oyster Bay Road) toward Bethpage, make a left.

Travel South Oyster Bay Road about 4 miles passing Woodbury Road, Old Country Road and Stewart Avenue intersections.

After Stewart Avenue intersection, continue straight. Stay to your right at the fork and cross the railroad tracks. Make a left at the next traffic light after the tracks – that is Grumman Road West.

Turn left onto Grumman Road West. Lily Popcorn is the building on the left, Northrop Grumman on the right. Pass an F-14 fighter jet on the right, pass the Northrop Grumman entrance and go to the next entrance where you’ll see a sign that says “Grumman Studios” – turn right into this entrance – 510 is the first building on the left.

Social Media Uses and Misuses in Political Campaigns

Tuesday, January 13, 2015 • 8:30am – 10:00am
Greenway Plaza, 145 Pinelawn Road, Melville, NY

Social Media is in every aspect of our lives, including the political arena. We have put together a panel of experts who will talk about the impact of Social Media in political campaigns today and in the the future-as well as the do’s and don’ts for Social Media in politics.

These four panelists are sure to make this a lively and informative discussion that you won’t want to miss! Timothy Hurley, New Media Specialist at Gerstman Schwartz & Malito and Gotham Government Relations & Communications Justin Meyers, Assistant Deputy County Executive in charge of communications for Suffolk County. Chris Schneider, Director of Communications at New York State Senator Jack Martins Brendan Stanton, Consultant well versed in crisis and litigation communications.

 

sma holiday party, the refugeSMA’s Annual Holiday Party

Thursday, December 11 • 5:30 – 8:00 pm
The REFUGE, 515 Broadhollow Road, Melville, NY

Let’s get together one more time in 2014 to meet and mingle with others who love social media and new technologies at SMA’s Annual Holiday Party. Join us for free hors d’oeuvres and a cash bar. This event is free but please register so that we can look forward to seeing you!

We love our members and hope to see you on December 11th to wish you a happy holiday and new year!

 

EventImages1_SMAtoNYCSMA Comes to NYC with a Double Headliner!
Techniques and New Realities of Social Media and Content Marketing

Thursday, November 20 • 6:30 – 8:30 pm (Evening event)
Renegade, 437 Fifth Avenue (3rd Fl.), New York, NY (Between 38th and 39th Streets)

We are thrilled to present two talks from two heavy-hitters in social and digital media:

How to Use Social Listening to Grow Your Clients’ Business — and Your Own!

Robert Moore, Co-Creator of the social listening platform SpiderQube.com, will share his insights on creating simple but powerful social listening strategies that ANY business or brand can benefit from. He will also talk about practical tips and techniques that can be employed everyday to drive predictable and forecastable results!

Robert Moore is Co-Founder and President of Internet Media Labs, and has been building successful companies in the Internet space for the last 14 years. In 2003, he co-founded BabytoBee, the largest self-reported database of pre-natal women in the United States and negotiated sale of the business to public Think Partnership (:THK) in 2006. Prior to founding BabytoBee, he was a founding employee and senior executive with The Vendare Group, a leading Internet lead generation and entertainment concern, helping to grow Vendare to more than $100mm in annual revenues. He also is a co-founder of and advisor to The Great American Photo Contest and Qwips, a voice-to-web social application. Robert is an expert in building revenue streams that involve data mining and qualified lead generation.

How Social Media and Content Marketing Fail — and How to Fix It!

Drew Neisser, Founder and CEO of Renegade, will review how social and content have failed to live up to the initial hype AND more importantly, what marketers need to do to right now to fix these problems.

Drew Neisser is part strategist, part writer, part visionary and part punster — defying easy categorization, although he can’t seem to shake his press mantle “guerrilla guru.” Diapered at Wells Rich Greene, trained at JWT and retrained at Chiat/Day, Drew learned first hand why bigger isn’t better.

At Renegade, Drew has helped four clients be recognized as Guerrilla Marketers of the Year by BRANDWEEK. He named and launched the Toughbook for Panasonic, rolled out the BankCab for HSBC, conceived the “Time Me Up, Time Me Down” PR-extravaganza for G-Shock, neutered bunnies for Oxyride batteries, uncorked Zinfomania for Ravenswood and originated The Optimist Network for Cablevision. A frequent speaker at industry events like Social Media Week and BDI’s The Social Consumer, Drew has also MC’d four Optimist Network events along with Social Media Days at various clients. He maintains a monthly column for MediaPost.com, writes case studies for FastCompany.com and has contributed articles to SocialMediaExaminer.com, AdAge, Brandweek, Promo and Chief Marketer among others. Drew has also been a featured expert on ABC’s Nightline and CNBC.

 

Five Major Modes of Social Media MarketingThe 5 Major Modes of Social Media Marketing

Tuesday, October 14 • 8:30 – 10:00 am
Meltzer Lippe, 190 Willis Avenue, Mineola, NY (3rd Floor — Parking in lot across from building)

Speaker Ric Dragon will discuss the five major modes of social media marketing, which includes brand maintenance, community work, influencer programs, reputation and thought leadership, and the “big splash” creative campaigns — including viral media. Case studies of brands using each of these modes will be presented and discussed, along with an approach for social media strategists to use the modes for their own strategies.

As CEO and co-founder of DragonSearch, Ric Dragon has created one of the leading boutique digital marketing agencies in the world. He has authored two books from McGraw Hill. The latest, Social Marketology, is the first published process framework for social media marketing, and is now used in several bachelor and masters level marketing courses. It won the Small Business Book Award in the social media marketing category in 2013.

Ric has been a featured speaker at SMX Advanced, Social Media Marketing World, Brite Conf (Columbia University), Google GABO, reThink (Oslo), BrandsConf, 140 Conf, TedX and more.

 

Cultural and Media Shifts Impacting Our Future Relationships with BrandsCultural and Media Shifts Impacting Our Future Relationships with Brands

Tuesday, September 9 • 8:30 – 10:00 am
Meltzer Lippe, 190 Willis Avenue, Mineola, NY (3rd Floor — Parking in lot across from building)

Five cultural shifts are impacting brands — and people are searching for more intimate, meaningful and mutually beneficial relationships with these brands. Learn how these shifts are changing people’s expectations and the role that social and digital media are playing in this transformation — now and in the future.

Speaker Anne Bahr Thompson, former head of the consulting businesses for Interbrand in the U.S. and London, is founding partner of Onesixtyfourth. Anne is a natural problem-solver who focuses on opportunities for progress and helps brands transform their relationships with consumers, stakeholders, the marketplace and the wider world. Well-versed inside and outside of the boardroom, she unites brand development with business objectives to enhance a brand’s financial and social value. Anne is also extremely proud of the work she has done for a number of non-profit and humanitarian aid organizations, both large and small.

 

 Social Media Association Summer MeetupSummer Meetup!

Thursday, August 7, 2014 • 6:00 — 8:00 pm
Villa D’Aqua, Bellmore, NY

Hope to see you on the waterfront! Meet and mingle with others who love social media at Villa D’Aqua on the water in Bellmore. Everyone is welcome — there will be complimentary hors d’oeuvres and a cash bar.

Purchase your ticket today and save! On the day of the event, ticket prices will increase $10.00 for both members and non-members. Cash or check only at the door please.

This is also our annual membership drive, so if you aren’t a member please stop by our membership table. Or join now and as a member you’ll save $10 on August 7th! Joining is easy — just go to https://smamembershipopps.eventbrite.com

 

Social Media Day Meetup!Social Media Day Meetup!

Monday, June 30, 2014 • 5:30 — 7:30 pm
Seasons 52, Roosevelt Field Mall, Garden City, NY

Social Media Day is June 30th! Join us at the bar of Season’s 52 and celebrate with the Social Media Association!

Curious? Please stop by. Mingle with social media makers, users, advisors, investors and consumers.

Social Media Association members are a group of like-minded people who love social media and the power that it has to influence consumers, change behavior and secure buying decisions. We love having fun but we take social media marketing very seriously. Come have some fun with us!

 

Social Good in Your Neighborhood

Using Social Media for Social Good

Tuesday, June 10, 2014 • 6:30 — 8:00 pm
Meltzer Lippe, 190 Willis Avenue, Mineola, NY (3rd Floor — Parking in lot across from building)

A must attend event for anyone who wants to increase the success of local community, art or other public events by leveraging social media applications in online campaigns.

Marilyn Zayfert is the president of illumiNET Digital Marketing, which she founded in 2009 after observing the broad reach of social media. Marilyn’s desire to help her community has led to a number of projects with non-profit organizations on Staten Island. She became best known for her outreach work via social media after Hurricane Sandy, when she used her knowledge of leveraging social media to amplify awareness, raise funds and spread information.

Purchase your ticket today! The event costs $25 for members and $35 for non-members. At the door, there is a $5 increase on both Member and Non-Member registration. Payments at the door can only be made through cash or check payable to the Social Media Association.

 

SMA Talk: Create Permanent Content and SEO Rankings
Create Permanent Content and SEO Rankings with Social Media Apps

Tuesday, May 6, 2014 • 8:30 — 10:00 am
Meltzer Lippe, 190 Willis Avenue, Mineola, NY (3rd Floor — Parking in lot across from building)

Kalli Meisler is the Founder of StartupChicks in NY and the Business Development Manager of the Social Media Monthly Magazine Group. Over the last decade, Kalli has published over $1,750,000.00’s in digital, print, and online marketing services, and advised over 500 small businesses. As a Search Engine Marketing and Social Media Optimization Specialist, Kalli has launched over 7 iOs and Android apps into their respective markets. In 2012, Kalli was on the Marketing team for Gigwalk, the app named “Most Disruptive Tech Startup” by Forbes.

Purchase your ticket today! The event costs $25 for members and $35 for non-members. At the door, there is a $5 increase on both Member and Non-Member registration. Payments at the door can only be made through cash or check payable to the Social Media Association.

 

SMA Talk with Paul Biedermann: Science Proves — It’s Time to Get Visual

Science Proves: It’s Time to Get Visual!

Thursday, April 10, 2014 • 8:30 — 10:00 am
Meltzer Lippe, 190 Willis Avenue, Mineola, NY (3rd Floor — Parking in lot across from building)

Recent studies prove what we’ve known all along — people are attracted to and respond to visuals unlike any other content! Learn how you can take advantage of this underutilized and largely overlooked concept: using visuals and smart design strategies to power your business’s social media and content marketing efforts.

Paul Biedermann is Creative Director/Owner of re:DESIGN and serves on the Board of Directors of the Social Media Association. A synergy of first class, award-winning design, visual content and communications that power through all media, re:DESIGN creates brands and businesses of distinction by intersecting design with smart strategies that reach, engage, and inspire people to action. Paul is also Managing Partner of 12 Most, the best list site on the web and has been named one of the Top 100 Influencers in Social Media.

Purchase your ticket today! The event costs $25 for members and $35 for non-members. At the door, there is a $5 increase on both Member and Non-Member registration. Payments at the door can only be made through cash or check payable to the Social Media Association.

 

SMA Spring Meetup

Spring Meetup — Spring Into Social Media with the Social Media Association

Tuesday, April 1, 2014 • 6:30 — 9:00 pm
Seasons 52, 630 Old Country Road, Garden City, NY

Meet and mingle with others who love social media, at the gorgeous Seasons 52 restaurant, in Garden City. We encourage you to join SMA to take advantage of great offers such as:

  • Free registration to this event
  • Discounts to programs and members only events
  • Additional networking opportunities at no cost
  • First look at job opportunities from member agencies and elsewhere
  • Speaking opportunities (last year there were nearly 20 opportunities that members benefited from)
  • Writing opportunities on the SMA blog
  • Learning some of the newest tactics in social media
  • Brainstorming with leaders in the social media field

Membership is $100 a year for a professional membership and $250 a year for a corporate membership (up to 3 people). Non-members are invited to join us during this meetup for a small fee of $50. We hope to see you there!

 

SMA Talk: Zero to $2 Billion — The Marketing and Branding Story Behind the Growth

Zero to $2 Billion – The Marketing and Branding Story Behind the Growth

Tuesday, February 11, 2014 • 8:00 — 10:00 am
Greenway Office Park, 145 Pinelawn Road, Melville, NY

Jim Estill started a business from the trunk of his car. He grew it to $350,000,000 in sales and then ran the company that bought it from $800,000,000 to $2 Billion. While running his business he saw a lot of new technologies and became an active angel investor, advisor, mentor and board member. His most famous company was Blackberry where he was on the board from 1997 (before they were public) to 2010. Jim turned his angel investing into his current avocation. He is a VC (Canrock Ventures) and also runs an incubator in Hicksville for start up companies. He will speak about his marketing book “Zero to $2 Billion — The Marketing and Branding Story Behind the Growth.”

Purchase your ticket today! The event costs $25 for members and $35 for non-members. At the door, there is a $5 increase on both Member and Non-Member registration. Payments at the door can only be made through cash or check payable to the Social Media Association.

 

Jump Start Your Social Media

Jump Start Your Social Media

Wednesday, January 15 • 8:00 – 10:00 am
Greenway Office Park, 145 Pinelawn Road, Melville, NY

Does social media seem like an intimidating prospect to integrate into your business? Have you started using social media but want to take it to the next level? Have a particular question on the nuances of Twitter, Facebook, Google+, LinkedIn or Pinterest? Join the Social Media Association’s roundtable discussions on January 15th and take your social media to the next level. Our open forum will make sure that attendees know the ins and outs of every social media platform and get ready to have your questions answered!

Purchase your ticket today! The event costs $25 for members and $35 for non-members. At the door, there is a $5 increase on both Member and Non-Member registration. Payments at the door can only be made through cash or check payable to the Social Media Association.

 

SMA, Social Media Association, holiday party, celebrate

SMA Holiday Party

December 5 • 6:30 – 8:30 pm
Jewel Restaurant, Melville, NY

Come celebrate the quickly approaching holidays with the Social Media Association on December 5th. The event is free to all members with a $50 charge for guests.

SMA, Social Media Association, big data, brand

How to Use Big Data to Target Your Customers

November 21 • 8:00 – 10:00 am
Greenway Office Park, 145 Pinelawn Road, Melville, NY

If you have heard of the term “Big Data” you might think of it as one of those new scary buzzwords. Fear not, because the Social Media Association has brought in Tyler Roye of eGifter to decipher Big Data for you so that it may be used for you and your company. Use Big Data to help build your brand and use all the information you gain from Big Data to propel your company forward. The event costs $25 for members and $35 for nonmembers.

 

SMA, Social Media Association, law, legal

Talking About Social Media and Everything Legal

November 7 • 8:00 – 10:00 am
Greenway Office Park, 145 Pinelawn Road, Melville, NY

Social media provides a whole new world for business to directly connect to their consumers. However, it also may provide legal pitfalls for those that do not use it correctly. The Social Media Association has you covered as we bring in Meltzer Lippe attorney Paul Rubell, an expert on entrepreneurial and social media law on November 7th. Know what could go wrong and what you can and cannot say on social media with regards to your business. The event costs $25 for members and $35 for nonmembers.

 

SMA, Social Media Association, IBM, social media insights

Social Media with IBM CDO Christopher Bishop

September 12 • 8:00 – 10:00 am
Greenway Office Park, 145 Pinelawn Road, Melville, NY

From starting in a country rock band after college, to becoming part of the IBM Global Financing team working in strategic communications and helping develop their social media approach, Christopher Bishop has seen a lot. With 15 years experience at IBM, Christopher is going to offer his unique personal insight, tips and tricks for how to grow your brand innovatively on social media. Join the Social Media Association on September 12th to hear him speak about different social media platforms. The event costs $25 for members and $35 for nonmembers.

 

SMA, Social Media Association, summer, meetup, long beach, allegria hotel

SMA Summer Meetup

July 31 • 7:00 – 9:00 pm
Allegria Hotel, 80 West Broadway, Long Beach, NY

Meet us at the beach… meet and mingle with others who love social media at the beautiful Allegria Hotel in Long Beach. There is no formal meeting and everyone is welcome. However, and you know there’s always a catch, this is our membership drive. Why join?

Membership is $100 a year for a professional membership and $250 a year for a corporate membership (up to 3 people). Benefits include:
    • Discounts to programs and members only events;
    • Free networking opportunities;
    • First look at job opportunities from member agencies and elsewhere;
    • Speaking opportunities (last year there were nearly 20 opportunities that members benefitted);
    • Writing opportunities on the SMA blog;
    • Learning some of the newest tactics in social media;
    • Brainstorming with leaders in the social media field.

Here is the Eventbrite link to become a member of SMA: http://smarenewalpopps.eventbrite.com/ Free drink and prizes! If you join before the meetup, you will get the first drink on us (courtesy Cohn Resnick) and will be eligible to win one of many amazing prizes! We hope to see you there!

 

SMA, Social Media Association, digital assassination, branding, law, online law

Digital Assassination: Protecting Your Brand and Business from Online Attacks

June 19 • 8:00 – 10:00 am
Greenway Office Park, 145 Pinelawn Road, Melville, NY

Online attacks among brands are becoming prevalent in today’s digital society. It is essential to understand how these attacks could affect your brand or business’s reputation. Richard Torrenzano will be discussing computer attacks and issues, crisis management, and social media. He will also address survival tactics of businesses in an era of intense public scrutiny, media proliferation and hype. Richard is Chairman and Chief Executive of The Torrenzano Group, a reputation and high-stakes issues management firm specializing in building and protecting corporate reputations, enhancing shareholder value and helping clients grow their businesses.

 

SMA

Creating Amazing Company Culture

May 15 • 8:00– 10:00 am
Greenway Office Park, 145 Pinelawn Road, Melville, NY

The culture of your brand, and What’s Next-two of the things that help BigBuzz stand out in a crowd of integrated digital ad agencies. They preach culture to all their brands, helping the get in touch with what they believe brand truly stands for, assuring their culture matches what their core values and beliefs as a business, then build their brand from the inside out. Learn how to create full fledged brand evangelists from your consumers.

Kevin Kelly, Co-President and Chief Creative Operative of BigBuzz Marketing Group, has been a leader in digital advertising technologies since the early nineties. He has continually expanded his knowledge of online and integrated advertising, marketing & digital media strategy, working with clients like Honeywell, Nikon, Arista Records and Disney. Mr. Kelly also hosts the BuzzBubble, a video podcast featuring interviews with the country’s leaders in advertising and communications.

 

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Everything Google with Joe Apfelbaum

April 176:30 – 8:30 pm
Meltzer Lippe, 190 Willis Avenue, Mineola, NY

Did you know that 97% of customers research products online before purchasing? Having an online presence is vital for the success of your business and successfully utilizing Google can help drive that success. Ajax Union’s CEO, Joe Apfelbaum, will focus on four ways Google’s tools can help you:

• Getting found online in Google’s natural or “organic” results
• Finding customers using Google’s advertising platform, AdWords
• Free market intelligence tools that help you understand your web traffic and keep tabs of your online presence
• Finally, increasing your office productivity with Google’s free suite of tools, Google Apps

Joe Apfelbaum brings more than 13 years to the online business, technology and marketing community. Serving as CEO and Co-Founder of Ajax Union, he has been featured on Fox Business Network and Fox Business News and was selected by Google as a Certified Google Trainer. Using his humor and candor, Apfelbaum addresses a wide range of topics including Online Marketing & Business Development, Search Engine Optimization; SEO, Pay-Per-Click; PPC, Social Media and Web Development. He has educated thousands to improve upon their business and online success.

 

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PRPLI and SMA Panel — Blogging: Targeting and Connecting with Bloggers

April 168:00 am – 10:00 am
Greenway Office Park, 145 Pinelawn Road, Melville, NY

Ever think about targeting bloggers for your brand? Do you need a blog? Get these questions answered and more at our upcoming panel presentation on Blogging, in collaboration with PRPLI. The moderator for this panel discussion will be our very own Hilary JM Topper, CEO of HJMT, President of SMA and Blogger of Hilarytopper.com (close to 40,000 unique visitors a month), Blogcritics.org (more than 1 million viewers) and host of HTOA on Blogtalk Radio. Panelists include: Greg Sleter, Regional Editor, Patch Richard Murducco, CDCLI Kevin Kelly, Big Buzz Mark Arena, The PR Verdict.

 

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Meetup at LaunchPad Long Island

April 116:30 pm – 8:30 pm
55 Mineola Boulevard, Mineola, NY

An impromptu meetup — there is no formal meeting and everyone is welcome. We’ll be there to meet and mingle. It is always fun to meet with people who love social media.