Events

Social Media Association holds fantastic, informative meetings and fun networking events for the benefit of our members and guests. Expert speakers join us every month, bringing the latest goings-on in social, digital, and future media. We also have roundtable discussions, workshops, meetups and impromptu gatherings. Whatever SMA is up to, we hope it provides a valuable service in your business and career, and that you’ll join us at the next event!

Past Events: 2014 | 2015 | 2016 | 2017 |2018

Upcoming Events

Joint Networking Event with PRPLI!

When: Thursday, September 26, 2019 from 6:00 pm to 8:00 pm

Where: Caracara Mexican Grill, 354 Main Street, Farmingdale, NY 11735

Pricing: $10 for SMA and PRPLI Members, $15 for Non-Members

Come join us for a combined mixer with the Public Relation Professionals of Long Island (PRPLI). Enjoy a night out meeting new contacts and renewing old ones.

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LinkedIn Live, LinkedIn Video

When: Tuesday, October 15, 2019 from 12:00 pm to 1:00 pm

Where: Online Webinar

Pricing: SMA Members FREE, Non-Members $15

Video is a powerful social media tool on every platform. This webinar will cover best practices for both LinkedIn video and LinkedIn Live.
 
  • Do you need uploaded video to be professionally produced or can you use your phone?
  • How long should the video be?
  • How do you apply for LinkedIn Live and if you get it, what do you need to know?
Your host is Beth Granger, a social sales and LinkedIn trainer, coach, and speaker. She is using LinkedIn Live to introduce interesting people to her broader network through 1/2 hour live conversations.
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Social Media’s Heavy LIFT (LinkedIn, Instagram, Facebook, Twitter) for Lawyers and Law Firms

When: Wednesday, November 13, 2019 from 8:00 am to 10:00 am

Where: Rivkin Radler LLP, 926 RXR Plaza, Uniondale, NY11556

Pricing: SMA Members $20, PRPLI/LIVP $25, Non-Members $30, Students $15

Stay Tuned…More Details To Come!

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Previous Events

Everything Instagram

When: Thursday, August 15, 2019 at 12 pm 

Where: WEBINAR

Pricing: FREE

On Thursday, August 15 at 12 noon, we will hold a webinar on Everything Instagram. Here, participants should bring their best practices to the table and we will discuss and brainstorm different ideas to reach one’s target market. Discussion will also focus on Instagram stories, IGTV, posts and page feeds. We will also talk about utilizing influencers to help gain new followers for your brand.

Join URL: https://zoom.us/j/682572498

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Social Media Day 2019

When: Wednesday, June 26, 2019 from 6:00 pm to 8:00 pm

Where: Seasons 52, 630 Old Country, Garden City, NY 11530

Pricing: SMA Members $5, Non-Members $15 

On June 26th, we will host our Annual Social Media Day Celebration at Seasons 52 in Garden City.

Mashable’s Tenth Annual Social Media Day is an annual global celebration that highlights the contributions made by developers and social media enthusiasts alike. Platforms such as Facebook, Twitter, and Instagram have revolutionized the way we communicate with each another. Not only does social media have the power to keep us in touch with our friends and family, it can also connect us with the world. The goal of this event is to bring together business professionals, innovators, influencers and the general public for an opportunity to connect their online networks offline, in a face-to-face setting, bringing communities closer together.

Social Media Association members are a group of like-minded people who love social media and the power that it has to influence consumers, change behavior and secure buying decisions. We love having fun but we take social media marketing very seriously. Come have some fun with us!

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The Good, The Bad, and The Not Too Ugly Side of Social Media in The Non-Profit Space! 

When: Wednesday, May 22, 2019 from 8:30 am to 10:00 am

Where: 145 Pinelawn Road, Basement, Melville, NY 11747

Pricing: SMA Members $20, PRPLI/LIVP $25, Non-Members $30, Students $15

Join us as we explore the many sides of social media in the non-profit space. Find out from 3 social media practitioners: best practices, tools that make their jobs easier, common mistakes to avoid, and non-profit marketing hacks. Additionally, they will dive into: how to build and target your audience and how to use social media for fundraising efforts.

Panel will include:

Aimee C. Keegan, Director of Development and Community Relations for ACLD. Aimee C. Keegan has 18 years of experience in the non-profit sector, serving the past 14 years in human services. In 2015, she joined Adults and Children with Learning & Developmental Disabilities (ACLD) in Bethpage, as the Director of Development and Community Relations. She helped to develop a new corporation, ACLD Foundation, to fundraise for the exclusive benefit of ACLD and recruited board members to serve on the Foundation. She has increased the 60-year-old agency’s fundraising efforts, reenergizing the two current largest fundraisers at ACLD, and adding new events to raise funds and awareness of ACLD in the community.  In addition to fundraising activities that include the ACLD Foundation’s Golf Outing, Enviable Life Ball, Bowling for an Enviable Life and ACLD Foundation Walk, the department also produces the agency’s publications. Community Relations’ responsibilities include production, development and management of The Enviable Life News, Catalyst, the Annual Report, brochures, website, social media channels, media relations and publicity.

Melissa Sorvillo, Social Media Manager for Long Island Children’s Museum. Melissa Sorvillo is a museum professional with experience that spans fundraising, education, evaluation, and marketing for non-profit organizations throughout New York. As Social Media Manager at Long Island Children’s Museum, Melissa drives the institution’s social media strategy, oversees content development, and manages LICM’s dynamic website. She earned her Bachelor’s degree from Vassar College in Science, Technology and Society, and her Master’s degree in Museum Studies from Johns Hopkins University. During today’s panel, she will share how you can ensure you are on the right track with your social media platform choices,  and how you can efficiently create content your audience wants to see.

Maria Coscia-Montanez, Senior Manager- Media & Production/Social Media Specialist for Zimmerman/Edelson, Inc. Maria Coscia-Montanez has been a member of the Zimmerman/Edelson Inc. team since 2005. She is the agency’s senior media/production traffic manager. In this capacity, she serves as the direct liaison with print, electronic and online media, both negotiating media buys and providing quality assurance on the confirmation and publication/airing of all electronic, print and online purchased advertising media for Zimmerman/Edelson, Inc. clients. As Zimmerman/Edelson’s Senior Social Media Specialist, Maria is responsible for campaign management and effectiveness evaluation for all client advertising campaigns on social media sites such as Facebook, Twitter, Instagram and LinkedIn. Maria curates all published content and assists with day-to-day monitoring of all social media platforms.  On several client social media campaigns, Maria is also the primary original content editor and graphics designer.  She continues to investigate the latest digital media trends to ensure the best possible tactics for today’s marketing industry.  Maria has noted, “There are plenty of positive and negatives in the social media world.  Whether you like Facebook, loathe Twitter or love Instagram, each social media platform is different, and you have to develop your content strategically to appeal to each target audience.”

Moderator:

Donna Rivera-Downey, Chief Marketing and Communications Officer for Girl Scouts of Nassau County. Donna is an accomplished businesswoman and community advocate who currently serves as Chief Marketing and Communications Officer for the Girl Scouts of Nassau County. While balancing family life with a host of civic and professional service organizations, Donna is known and well respected for her ability to bring together people and resources to accomplish tasks that benefit her employers and the community.

Sponsored by:

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Healthcare, Social Media, and Digital Communication

When: Thursday, March 7, 2019 from 8:30 am to 10:00 am

Where: Northwell Health Ralph A. Nappi Campus, Conference Center, Second Floor.

2000 Marcus Avenue, New Hyde Park, NY 11042 

Pricing: SMA Members $20, PRPLI/LIVP $25, Non-Members $30, Students $15

Social media and other digital technology provide excellent ways to communicate. Healthcare has the challenge of regulation to protect patient information. How do healthcare communications professionals balance the potential with the limits? Do they have to look at social media and digital communication differently, and can they be creative and create communities anyway? Can these tools improve the health of our communities? What does the future hold?

Join us to learn from communications experts in the healthcare space.

Panelists:

Gina Czark, VP, Content Management Northwell

Christina Stolfo, Director, Audience Development, Northwell

Camela Morrissey, Principal, AMERGE, LLC

Melody Butler, Good Samaritan Hospital and Infection Control Practitioner and Founding Executive Director of Nurses Who Vaccinate

Moderator:

Beth Granger, CEO Beth Granger Consulting

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LinkedInLocal Long Island March 2019

When: Tuesday, March 5, 2019 from 6:00 pm to 7:30 pm

Where: Integrated Coverage Group, 111 Express Street, Plainview, NY 11803

Discount Pricing for SMA Members of $30

Have you heard of LinkedIn Local Long Island?

Almost a year ago, in March of 2018, the first LinkedIn Local Long Island. Over 40 people came together to network, learn, and share. People made good connections and were eager to attend the events held the rest of the year. Watch a video about that event to learn more: https://lnkd.in/efuzYub

Previous LinkedIn Local attendees have said that they enjoy both the education and networking that happens at the Long Island events.

The next event is March 5th. Networking, some updates about LinkedIn, and… a fabulous speaker:

Michael Rosenberg is a serial entrepreneur that sees opportunity everywhere he looks. He loves to coach people to achieve more than what they think they can. He is currently passionate about helping families on Long Island find out if the water in their homes is safe.

He hopes to impact at least one person in attendance to step into their Greatness by narrowing their focus to just one Giant goal. He will share share 7 Tips you can implement right away to optimize your time.

Sign up now because these events always sell out:

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COMBINED LI MKTG GROUP AND SMA HAPPY HOUR MIXER

When: Thursday, February 28, 2019 from 5:00 pm to 8:00 pm

Where: Jewel Restaurant, 400 Broadhollow Road, Melville, NY 11747

Pricing: FREE ADMISSION

Come join us for a combined mixer with the Social media Association (SMA) and the LI Marketing Networking Group! Meet new contacts and renew old ones.

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Social Media Experts Speak: Long Island’s Higher Education Sector

When: Wednesday, January 16, 2019 from 8:00 am – 10:00 am

Where: Downbeat Cafe @ Five Towns College, 305 North Service Road, Dix Hills, NY 11746

Pricing: SMA Members $20, PRPLI/LIVP $25, Non-Members $30, Students $15

MEET OUR PANEL OF EXPERTS

Sonia Garrido is a communications professional specializing in social media and content strategy. As Communications Manager at Stony Brook University, she oversees content development and social media strategy and finds ways to tailor messages to student audiences. Having previously worked in the corporate and non-profit world, Sonia chose to enter the world of higher education over three years ago. She earned her Bachelor’s degree from University of Kansas, her MBA from Stony Brook University and a Certificate in Public Relations from New York University. Sonia loves learning languages and is fluent in Spanish, English, French and Italian, and currently attempting to learn Chinese.

Carley Weinstein is the Associate Director of Public Relations for Digital Engagement at Hofstra University. As such, she spearheads the university’s institutional and admission social media efforts, including but not limited to, the management of Hofstra’s social strategy, content creation, execution, analytics and campaigns. Carley also produces video content for the university’s social channels and manages Hofstra’s digital presence in China. Back in 2016, she had the opportunity to spearhead social media for the first presidential debate in the 2016 election cycle – efforts which earned national industry recognition. Carley also was the recipient of the 2017 PRPLI Rising Star Award. She is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

Develop. Implement. Oversee. Create. Educate. Collaborate. Listen. Respond. Pick a verb and attach “social media” to it. That’s what Brian Wasson does as Executive Director of Social Media for St. Joseph’s College. He was part of the team that brought the College into the social media world in 2009 and helped the school’s social presence grow and develop since he took over daily oversight of the main accounts in 2015. Brian is responsible for the day-to-day upkeep of the main @SJCNY accounts and assists all others on campus with their social strategy and efforts. He earned a Bachelor of Arts degree from The Catholic University of America.

Jessica Aiello, Assistant Enrollment/Marketing Manager at Five Towns College, is a passionate marketer with 15 years’ marketing and advertising experience. Prior to joining the marketing team at Five Towns College, she held the role of account supervisor for Scott Cooper Associates, a marketing and advertising agency. Her knowledge spans many verticals, with experience servicing B2B clients including Canon, Nikon, Windstream and NYU Langone Health. Jessica holds a Bachelor of Arts degree in Communication from the University of Scranton.

MODERATOR

Mindy Wolfle is a marketing, public relations and social media executive; writer and editor; educator; connection maker; semiotician; and do-gooder. A well-known and award-winning Long Island marketing professional, she founded Neptune Marketing in 2005. In addition, she has been the chief marketing officer at the law firm Vishnick McGovern Milizio LLP since September 2014. Previously, Mindy held senior marketing positions at several accounting and law firms; her 18 years with the Nassau County Department of Social Services fostered her focus on human services and giving back to the communities in which we live and work. With numerous pro bono and humanitarian affiliations, Mindy is a member of the Social Media Association, Women Economic Developers of Long Island and Public Relations Professionals of Long Island.

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