2014 Events

sma holiday party, the refugeSMA’s Annual Holiday Party

Thursday, December 11 • 5:30 – 8:00 pm
The REFUGE, 515 Broadhollow Road, Melville, NY

Let’s get together one more time in 2014 to meet and mingle with others who love social media and new technologies at SMA’s Annual Holiday Party. Join us for free hors d’oeuvres and a cash bar. This event is free but please register so that we can look forward to seeing you!

We love our members and hope to see you on December 11th to wish you a happy holiday and new year!

 

EventImages1_SMAtoNYCSMA Comes to NYC with a Double Headliner!
Techniques and New Realities of Social Media and Content Marketing

Thursday, November 20 • 6:30 – 8:30 pm (Evening event)
Renegade, 437 Fifth Avenue (3rd Fl.), New York, NY (Between 38th and 39th Streets)

We are thrilled to present two talks from two heavy-hitters in social and digital media:

How to Use Social Listening to Grow Your Clients’ Business — and Your Own!

Robert Moore, Co-Creator of the social listening platform SpiderQube.com, will share his insights on creating simple but powerful social listening strategies that ANY business or brand can benefit from. He will also talk about practical tips and techniques that can be employed everyday to drive predictable and forecastable results!

Robert Moore is Co-Founder and President of Internet Media Labs, and has been building successful companies in the Internet space for the last 14 years. In 2003, he co-founded BabytoBee, the largest self-reported database of pre-natal women in the United States and negotiated sale of the business to public Think Partnership (:THK) in 2006. Prior to founding BabytoBee, he was a founding employee and senior executive with The Vendare Group, a leading Internet lead generation and entertainment concern, helping to grow Vendare to more than $100mm in annual revenues. He also is a co-founder of and advisor to The Great American Photo Contest and Qwips, a voice-to-web social application. Robert is an expert in building revenue streams that involve data mining and qualified lead generation.

How Social Media and Content Marketing Fail — and How to Fix It!

Drew Neisser, Founder and CEO of Renegade, will review how social and content have failed to live up to the initial hype AND more importantly, what marketers need to do to right now to fix these problems.

Drew Neisser is part strategist, part writer, part visionary and part punster — defying easy categorization, although he can’t seem to shake his press mantle “guerrilla guru.” Diapered at Wells Rich Greene, trained at JWT and retrained at Chiat/Day, Drew learned first hand why bigger isn’t better.

At Renegade, Drew has helped four clients be recognized as Guerrilla Marketers of the Year by BRANDWEEK. He named and launched the Toughbook for Panasonic, rolled out the BankCab for HSBC, conceived the “Time Me Up, Time Me Down” PR-extravaganza for G-Shock, neutered bunnies for Oxyride batteries, uncorked Zinfomania for Ravenswood and originated The Optimist Network for Cablevision. A frequent speaker at industry events like Social Media Week and BDI’s The Social Consumer, Drew has also MC’d four Optimist Network events along with Social Media Days at various clients. He maintains a monthly column for MediaPost.com, writes case studies for FastCompany.com and has contributed articles to SocialMediaExaminer.com, AdAge, Brandweek, Promo and Chief Marketer among others. Drew has also been a featured expert on ABC’s Nightline and CNBC.

 

Five Major Modes of Social Media MarketingThe 5 Major Modes of Social Media Marketing

Tuesday, October 14 • 8:30 – 10:00 am
Meltzer Lippe, 190 Willis Avenue, Mineola, NY (3rd Floor — Parking in lot across from building)

Speaker Ric Dragon will discuss the five major modes of social media marketing, which includes brand maintenance, community work, influencer programs, reputation and thought leadership, and the “big splash” creative campaigns — including viral media. Case studies of brands using each of these modes will be presented and discussed, along with an approach for social media strategists to use the modes for their own strategies.

As CEO and co-founder of DragonSearch, Ric Dragon has created one of the leading boutique digital marketing agencies in the world. He has authored two books from McGraw Hill. The latest, Social Marketology, is the first published process framework for social media marketing, and is now used in several bachelor and masters level marketing courses. It won the Small Business Book Award in the social media marketing category in 2013.

Ric has been a featured speaker at SMX Advanced, Social Media Marketing World, Brite Conf (Columbia University), Google GABO, reThink (Oslo), BrandsConf, 140 Conf, TedX and more.

 

Cultural and Media Shifts Impacting Our Future Relationships with BrandsCultural and Media Shifts Impacting Our Future Relationships with Brands

Tuesday, September 9 • 8:30 – 10:00 am
Meltzer Lippe, 190 Willis Avenue, Mineola, NY (3rd Floor — Parking in lot across from building)

Five cultural shifts are impacting brands — and people are searching for more intimate, meaningful and mutually beneficial relationships with these brands. Learn how these shifts are changing people’s expectations and the role that social and digital media are playing in this transformation — now and in the future.

Speaker Anne Bahr Thompson, former head of the consulting businesses for Interbrand in the U.S. and London, is founding partner of Onesixtyfourth. Anne is a natural problem-solver who focuses on opportunities for progress and helps brands transform their relationships with consumers, stakeholders, the marketplace and the wider world. Well-versed inside and outside of the boardroom, she unites brand development with business objectives to enhance a brand’s financial and social value. Anne is also extremely proud of the work she has done for a number of non-profit and humanitarian aid organizations, both large and small.

 

 Social Media Association Summer MeetupSummer Meetup!

Thursday, August 7, 2014 • 6:00 — 8:00 pm
Villa D’Aqua, Bellmore, NY

Hope to see you on the waterfront! Meet and mingle with others who love social media at Villa D’Aqua on the water in Bellmore. Everyone is welcome — there will be complimentary hors d’oeuvres and a cash bar.

Purchase your ticket today and save! On the day of the event, ticket prices will increase $10.00 for both members and non-members. Cash or check only at the door please.

This is also our annual membership drive, so if you aren’t a member please stop by our membership table. Or join now and as a member you’ll save $10 on August 7th! Joining is easy — just go to https://smamembershipopps.eventbrite.com

 

Social Media Day Meetup!Social Media Day Meetup!

Monday, June 30, 2014 • 5:30 — 7:30 pm
Seasons 52, Roosevelt Field Mall, Garden City, NY

Social Media Day is June 30th! Join us at the bar of Season’s 52 and celebrate with the Social Media Association!

Curious? Please stop by. Mingle with social media makers, users, advisors, investors and consumers.

Social Media Association members are a group of like-minded people who love social media and the power that it has to influence consumers, change behavior and secure buying decisions. We love having fun but we take social media marketing very seriously. Come have some fun with us!

 

Social Good in Your Neighborhood

Using Social Media for Social Good

Tuesday, June 10, 2014 • 6:30 — 8:00 pm
Meltzer Lippe, 190 Willis Avenue, Mineola, NY (3rd Floor — Parking in lot across from building)

A must attend event for anyone who wants to increase the success of local community, art or other public events by leveraging social media applications in online campaigns.

Marilyn Zayfert is the president of illumiNET Digital Marketing, which she founded in 2009 after observing the broad reach of social media. Marilyn’s desire to help her community has led to a number of projects with non-profit organizations on Staten Island. She became best known for her outreach work via social media after Hurricane Sandy, when she used her knowledge of leveraging social media to amplify awareness, raise funds and spread information.

Purchase your ticket today! The event costs $25 for members and $35 for non-members. At the door, there is a $5 increase on both Member and Non-Member registration. Payments at the door can only be made through cash or check payable to the Social Media Association.

 

SMA Talk: Create Permanent Content and SEO Rankings
Create Permanent Content and SEO Rankings with Social Media Apps

Tuesday, May 6, 2014 • 8:30 — 10:00 am
Meltzer Lippe, 190 Willis Avenue, Mineola, NY (3rd Floor — Parking in lot across from building)

Kalli Meisler is the Founder of StartupChicks in NY and the Business Development Manager of the Social Media Monthly Magazine Group. Over the last decade, Kalli has published over $1,750,000.00’s in digital, print, and online marketing services, and advised over 500 small businesses. As a Search Engine Marketing and Social Media Optimization Specialist, Kalli has launched over 7 iOs and Android apps into their respective markets. In 2012, Kalli was on the Marketing team for Gigwalk, the app named “Most Disruptive Tech Startup” by Forbes.

Purchase your ticket today! The event costs $25 for members and $35 for non-members. At the door, there is a $5 increase on both Member and Non-Member registration. Payments at the door can only be made through cash or check payable to the Social Media Association.

 

SMA Talk with Paul Biedermann: Science Proves — It’s Time to Get Visual

Science Proves: It’s Time to Get Visual!

Thursday, April 10, 2014 • 8:30 — 10:00 am
Meltzer Lippe, 190 Willis Avenue, Mineola, NY (3rd Floor — Parking in lot across from building)

Recent studies prove what we’ve known all along — people are attracted to and respond to visuals unlike any other content! Learn how you can take advantage of this underutilized and largely overlooked concept: using visuals and smart design strategies to power your business’s social media and content marketing efforts.

Paul Biedermann is Creative Director/Owner of re:DESIGN and serves on the Board of Directors of the Social Media Association. A synergy of first class, award-winning design, visual content and communications that power through all media, re:DESIGN creates brands and businesses of distinction by intersecting design with smart strategies that reach, engage, and inspire people to action. Paul is also Managing Partner of 12 Most, the best list site on the web and has been named one of the Top 100 Influencers in Social Media.

Purchase your ticket today! The event costs $25 for members and $35 for non-members. At the door, there is a $5 increase on both Member and Non-Member registration. Payments at the door can only be made through cash or check payable to the Social Media Association.

 

SMA Spring Meetup

Spring Meetup — Spring Into Social Media with the Social Media Association

Tuesday, April 1, 2014 • 6:30 — 9:00 pm
Seasons 52, 630 Old Country Road, Garden City, NY

Meet and mingle with others who love social media, at the gorgeous Seasons 52 restaurant, in Garden City. We encourage you to join SMA to take advantage of great offers such as:

  • Free registration to this event
  • Discounts to programs and members only events
  • Additional networking opportunities at no cost
  • First look at job opportunities from member agencies and elsewhere
  • Speaking opportunities (last year there were nearly 20 opportunities that members benefited from)
  • Writing opportunities on the SMA blog
  • Learning some of the newest tactics in social media
  • Brainstorming with leaders in the social media field

Membership is $100 a year for a professional membership and $250 a year for a corporate membership (up to 3 people). Non-members are invited to join us during this meetup for a small fee of $50. We hope to see you there!

 

SMA Talk: Zero to $2 Billion — The Marketing and Branding Story Behind the Growth

Zero to $2 Billion – The Marketing and Branding Story Behind the Growth

Tuesday, February 11, 2014 • 8:00 — 10:00 am
Greenway Office Park, 145 Pinelawn Road, Melville, NY

Jim Estill started a business from the trunk of his car. He grew it to $350,000,000 in sales and then ran the company that bought it from $800,000,000 to $2 Billion. While running his business he saw a lot of new technologies and became an active angel investor, advisor, mentor and board member. His most famous company was Blackberry where he was on the board from 1997 (before they were public) to 2010. Jim turned his angel investing into his current avocation. He is a VC (Canrock Ventures) and also runs an incubator in Hicksville for start up companies. He will speak about his marketing book “Zero to $2 Billion — The Marketing and Branding Story Behind the Growth.”

Purchase your ticket today! The event costs $25 for members and $35 for non-members. At the door, there is a $5 increase on both Member and Non-Member registration. Payments at the door can only be made through cash or check payable to the Social Media Association.

 

Jump Start Your Social Media

Jump Start Your Social Media

Wednesday, January 15 • 8:00 – 10:00 am
Greenway Office Park, 145 Pinelawn Road, Melville, NY

Does social media seem like an intimidating prospect to integrate into your business? Have you started using social media but want to take it to the next level? Have a particular question on the nuances of Twitter, Facebook, Google+, LinkedIn or Pinterest? Join the Social Media Association’s roundtable discussions on January 15th and take your social media to the next level. Our open forum will make sure that attendees know the ins and outs of every social media platform and get ready to have your questions answered!

Purchase your ticket today! The event costs $25 for members and $35 for non-members. At the door, there is a $5 increase on both Member and Non-Member registration. Payments at the door can only be made through cash or check payable to the Social Media Association.