2016 Events

Social Media 2.0 PLUS Holiday Festivities

When: Friday, December 9, 2016 from 8:30 am – 10:00 am

Where: Brenner Photo Productions, 125 Newtown Road #100, Plainview NY 11803

Pricing: SMA Members $20, PRPLI/DMALI/IABC/LIVP/IBO Members $25, Non-Members $30, Students $15

Social media is more than updating Facebook and Twitter. There are new tools
and new ways to measure the impact of your programs. Content marketing and
growth hacking are the words of the day and in this session you will learn
the latest development in cutting edge marketing ideas.

In this session you will learn about new ways to harness the power of social
media tools like SnapChat, Medium and Instagram.

You will learn about content marketing and how to use it.

You will learn how to measure success.

This session will leave you with new ideas and insights into how to market
your business.

David Parmet is a Growth Hacker from Mount Kisco, New York.

David works in public relations and social media marketing. He builds and executes marketing strategies that get results. He works with companies and associations leveraging media relations, social media and general marketing to support their sales and growth.

David provides marketing and social media support to a variety of small to mid-sized businesses including food and beverage, fashion, mobile marketing, consumer technology and online services. He creates and runs campaigns on Facebook, Twitter, and Linkedin. They include membership recruitment, lead generation, consumer and influencer outreach, and contests.

David consults with advertising and public relations agencies on social media programs for their clients and provide training and assistance to advertising and public relations agencies, industry groups and other interested parties through workshops on social media.

In his agency career David has provided strategic planning, writing, account management and day to day media relations activities for a variety of high-tech and Web-based accounts including software, electronic commerce, consumer and business to business technology, Web marketing and Web development companies.

social media association

Techniques & Technologies

When: Wednesday, November 9, 2016 from 8:30 am – 12:00 pm

Where: Five Towns College, 305 North Service Road, Dix Hills, NY 11746

Pricing: Five Towns College Students FREE, Other Students SMA/DMALI/IABC/PRPLI/LIVP Members $25, Non Members $40,

techniques-and-technologies

Topics covered are as follows:

What’s New

Where are companies planning to spend money because of trends?

What Works

What still works despite all the changes in the media we use?

What’s Changing

What’s changing quickly, what has changed over the past year?

KEYNOTE: RAMON RAY

Journalist/Writer, Media Pundit, Producer

MODERATOR: BETH GRANGER

Idea Generator: helping you navigate the online social media landscape

PANELISTS:

BETTY ANA GIOSSI

Sr. Manager, Digital Marketing Services Division, Social Media/Email Marketing & Personalization, Canon U.S.A., Inc

PAUL LIPSKY

Owner; MindYolk 3D / VR Studio

DOMENICK GRAZIANI

Lead Specialist, Strategic Communications; National Grid

DEBBI HONOROF

Sr. Director of Marketing and Communications; Hofstra University Continuing Education

ANDY JACOBS

Vice President, Strategy; Didit

social media association

The Future of Video with Jeremy Goldman

When: Friday, September 30, 2016 from 8:30 am-10:00am

Where: Brenner Photo Productions, 125 Newtown Road #100, Plainview NY 11803

Pricing: SMA Members $20, PRPLI/IABC/DMALI/IBO Members $25, Non-Members $30

The Future of Video: Firebrand Group conducted proprietary research on how top social media marketers are using video, where spending is expected to move in 2017, which social platforms will benefit and which will lose out, what types of videos work best, and so on.

Exclusive results from survey will be shared, so the presentation includes data you won’t see anywhere else.

For over 15 years, Jeremy Goldman has been working with companies looking to embrace the future before their competitors do. Under Jeremy’s leadership, Kiehl’s won the 2009 WebAward for Outstanding Achievement in Web Development, achieved a Top 25 ranking in the L2 Digital IQ Index in the Beauty & Skincare category, and received a Top 50 Facebook IQ ranking amongst all luxury brands. He has also managed partnerships with Beyoncé’s Deréon line for Temptu and founded Unilever’s first-ever luxury division.

Jeremy earned his MBA in Information Systems and Marketing at the University of Maryland’s Robert H. Smith School of Business. His views have been featured in publications such as Mashable, Wall Street Journal, Smart Money, ReadWriteWeb, The Next Web, The Star-Ledger, and Internet Retailer Magazine, and his campaigns have been featured in Gawker and Ads of the World.

Jeremy’s first book, Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media was (briefly!) the #1 bestselling social media book in the world. His latest book, Getting to Like: How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success, came out earlier this year. He is presently the Founder and CEO at Firebrand Group, the award-winning futureproofing firm. In his spare time (which isn’t much), he writes for Inc.

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Social Media Association Summer Mixer

When: Wednesday, August 31, 2016 from 6:00pm – 9:00pm

Where: Sazon Dominicano, 13 Atlantic Avenue, Freeport, NY 11520

Pricing: Free for SMA Members, $15 for Non-SMA Members

SMA Sazon Dominicano

Meet and mingle with others who love social media at Sazon Dominicano in Freeport. Enjoy a Latin style restaurant which serves great tasting Caribbean food in a modern and stylish atmosphere.

Everyone is welcome — there will be complimentary hors d’oeuvres and a cash bar.

Hope to see you there!

social media association

Social Media Day

When: Thursday, June 30, 2016 6:00pm -8:00 pm

Where: Seasons 52
630 Old Country Road, Garden City NY 11530

Pricing: Free for SMA Members, $10 for Non-SMA Members

SMA smday 2016SM Day

On June 30th we are partnering with Seasons 52, to celebrate Social Media Day on Long Island. It will include conversations, networking and new business connections. We invite all social media makers, users, advisors, investors, and consumers to attend on June 30th at 6:00pm in Garden City.

Mashable’s Sixth Annual Social Media Day is an annual global celebration that highlights the contributions made by developers and social media enthusiasts alike. Platforms such as Facebook, Twitter, and Instagram have revolutionized the way we communicate with each another. Not only does social media have the power to keep us in touch with our friends and family, it can also connect us with the world. The goal of this event is to bring together business professionals, innovators, influencers and the general public for an opportunity to connect their online networks offline, in a face-to-face setting, bringing communities closer together. Social Media Association members are a group of like-minded people who love social media and the power that it has to influence consumers, change behavior and secure buying decisions. We love having fun but we take social media marketing very seriously. Come have some fun with us!

Everyone is welcome — there will be complimentary hors d’oeuvres and a cash bar.

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United States v. Apple!

The raging controversy surrounding the encryption of the iPhone is a wake-up call for us to enhance our business and personal cybersecurity practices. Come learn about the legal and social issues surrounding United States v. Apple! Find out how to identify and protect your business’ social media marketplace from hackers, cyber thieves, competitors and unhappy employees. What is the future impact of this controversy on all our intellectual property? Learn about best practices for every business.

When: Tuesday, June 14, 2016

Where: Meltzer Lippe, 190 Willis Avenue, Mineola NY 11501

Time: 8:30am to 10:00 am

Cost: $20 for members, $25 for PRPLI/DMALI/IBO/PRPLI/IABC members, $30 for non-members

Presented by Paul Rubell of Meltzer Lippe. Click to View Paul’s Bio! Light breakfast will be served.

Paul-Rubell

social media association

Learn How to Utilize Social Media in an Integrated Marketing Approach To Fill Your Next Event

Ever throw an event and wonder how to pack the house? With the use of social media and taking an integrated marketing approach with a limited budget, Hilary Topper, CEO of HJMT Public Relations, Chief Curator at HJMT Media Company and Show Producer of the NY TRI EXPO, will teach us how. She recently launched the first-ever NY TRI EXPO at Citi Field in NYC. There, she had more than 2000 people. In this informative, interactive discussion, Hilary will talk about how she used a combination of Facebook, Facebook Livestream, Twitter, G+, LinkedIn, Instagram, Snapchat, Periscope, Blogs, podcasts, email marketing, direct mail, publicity and partnerships to get the message out and “pack the house!”

When: Tuesday, May 17, 2016

Where: Greenway Plaza , 145 Pinelawn Road, Melville, NY 11747

Time: 8:30am to 10:00 am

Cost: $20 for SMA members $25 for non- members

Presented by Hilary Topper of HJMT. Click Here to View Hilary’s Bio!

Light breakfast will be served.

social media association

Direct Marketing Association of Long Island & Social Media Association

Happy Hour Mixer!

Thursday, March 24, 2016

6:00 PM – 8:00 PM

Jewel Restaurant, Melville

We hope you can join us for a night out at Jewel, as these 2 organizations blend together with traditional marketing and social media professionals. Happy hour pricing and your future business connections!

About Direct Marketing Association of Long Island

DMALI is a non-profit organization with a professional interest in Long Island’s direct marketing industry. The association’s mission is to provide an exchange of marketing information with a focus on cutting edge technology, strategies, regulations and case studies. The organization is committed to educational and networking opportunities, observes the highest ethical business standards, promotes a public understanding of direct marketing and offers annual scholarships to Long Island students majoring in marketing.

About Social Media Association

SMA brings together the media community both online and offline. Our members are forward-thinking people interested in business and media innovation.

We are entrepreneurs, business owners, managers, influencers and strategic decision makers. Our goal is a non-competitive environment where we can learn, share and have fun together: informing, inspiring, and empowering business through social, digital, and future media.

social media association

Harnessing the Power of Video and Live-Streaming

Tuesday, March 1, 2016 8-10 am

LIFT @ The Morrelly Homeland Security Center
510 Grumman Road West, Bethpage, New York 11714

Pricing: SMA/LIFT Members $20.00; DMALI/IABC/IBO/PRPLI Members $25.00; Non-Members $30.00; Students $15.00

Learn about the benefits of using Video Streaming as part of your marketing outreach. Experts from all areas of video and social media will join us in a live conversation via Blab.

Every week we hear announcements of new video platforms like Blab and MeeVee, along with the standards like YouTube. Do you have to be on all of them? How do you know which to use? Do you need professional-quality video or is using your phone OK? How do you harness the power of video in your marketing?

Join us in person as we discuss these questions and participate in a live demonstration of Blab.

Panelists:

Chad Abbott – Managing Partner, Abbson LLC

Christopher Barrows –Social Media/Mobile Product Coorindator, New York University

Ross Brand- Vice President, HR Avant-Garde

Meloney Hall – Owner and CEO, Big Uptick Social Marketing

Vicenzo Landino – Co Founder and CMO, Fifty 2 creative

Beth Granger – Moderator

Keith Reynolds – Co-Host

social media association

Generating Real, Measurable, Business Results with Social Media

When: January 19, 2016 8:00 AM10:00 AM

Where: LIFT @ The Morrelly Homeland Security Center
510 Grumman Road West, Bethpage, New York 11714

Pricing: SMA Members $20.00; DMALI/IABC/IBO/LIFT/PRPLI Members $25.00; Non-Members $30.00; Students $15.00

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Description: Everyone knows social media is here to stay and is playing an important and ever-increasing role in business. But fewer people can speak specifically about the results social media generates so they can effectively strategize, plan, budget, and measure outcomes. Social media is no longer just a nice to have. More and more businesses, large and small, are integrating social media into their marketing and business development efforts, which require budgets and planning to properly utilize resources, and ways to measure returns.

Our panel represents seasoned business professionals who have reaped or have reaped real, measurable business value from social media and will share their experiences.

Panelists:

Tim Vassilakos – Manager, Social Media & Interactive Marketing

Meryl Otis Kessler – Marketing Consultant

Ana Maria Raynes – Director Social Media, Didit

Valerie Alliger-Bograd – Chief Operating Officer, Frontier Pharmaceutical, Inc.

Beth Granger – Moderator

social media association