SOCIAL MEDIA & THE 2016 ELECTION

Guest speaker Kara Alaimo, Ph.D., Assistant Professor at Hofstra University educated attendees with a discussion on the role of social media and other new technology in the 2016 presidential election and how businesses should respond. She shared with us her insights about how social media played a role in the election including how it seemed […]

Have You Snapchatted Anyone Lately?

          Snapchat, an app available on iTunes for a free download, is the hottest new app among teens and 20somethingers. Once you download the application, a little friendly ghost will be the icon on your screen. When you click on the link, it takes you to a camera, similar to Instagram.  […]

Top 10 Most/Least Healthy Cities From Foursquare

Foursquare recently released its 2nd annual list of most and least healthiest cities. * Foursquare has looked at data from more than 3 billion check-ins to determine the healthiest eaters in the country based on *check-ins to healthy spots like juice bars, salad shops, yoga studios, tracks and gyms over the last year. Top 10 […]

Should You Use a Live Twitter Stream at Your Next Event?

It’s cool to have a live stream at your big event. But what happens if something inappropriate gets posted during the event? That’s exactly what happened during this year’s NYC’s Fashion Week. Designer, Rebecca Minkoff decided to incorporated a large screen to showcase tweets while her fashion show was taking place. When a Buzzfeed staff […]

Social Networking Review: Keek

If you thought Vine (a Twitter video sharing tool) was pretty awesome, you will think that Keek, a new social networking site that is primarily video based, rocks! I joined Keek the other day after getting an email from one of my employees saying, “Check this out. It’s a new social site.”  (I think my […]

What’s Your Klout Score?

Klout gets so much controversy. Many marketers use it to find influencers in the community. However, there are a handful of people who are in the social media/marketing field who think the sites are a complete waste of time. Whatever your thoughts about using a site to measure influence, engagement and followers, are beside the […]