INFLUENCER MARKETING AND INSTAGRAM

It’s not just the Kim Kardashian’s and LeBron James’ of the world that can serve as a brand influencer anymore.             Have you ever noticed celebrities post on Instagram or Twitter or any other social media platforms about a product they are endorsing? It’s become a common practice. What is changing, however, is that it’s not […]

SOCIAL MEDIA & THE 2016 ELECTION

Guest speaker Kara Alaimo, Ph.D., Assistant Professor at Hofstra University educated attendees with a discussion on the role of social media and other new technology in the 2016 presidential election and how businesses should respond. She shared with us her insights about how social media played a role in the election including how it seemed […]

Top 10 Reasons to Attend Social Media Association Meetings

10. Social media enthusiasts are not health food addicts nor are they “foodies.”  The four food groups available last night were wine, beer, soda and water. What could be better? 9. This 12 step withdrawal program uses Twitter handles instead of first names. 8. You learn what to look forward to — like a panel […]