What’s Your Klout Score?

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Klout gets so much controversy. Many marketers use it to find influencers in the community. However, there are a handful of people who are in the social media/marketing field who think the sites are a complete waste of time.

Whatever your thoughts about using a site to measure influence, engagement and followers, are beside the point. Klout is an important vehicle for marketers to find influencers in the community – period. Marketers can use these bloggers or microbloggers to help project their message to their targeted demographic.

Check out what happened with me with Sony. They looked at my Klout score, asked me to take photos of my neighborhood and share with my community. As a result of just reaching out to me, Sony had more than 100,000 impressions a day over the course of eight weeks. That’s a lot of reach!

That being said, what is a good Klout score?

Time Magazine recently published the top influencers on Klout. Number 1 is President Barack Obama at 99, next is Justin Timberlake at 93, while Pope Francis is #18 with a Klout score of 85.

But if you’re a regular kind of guy, having a Klout score of more than 55 is good. That means that people listen to you. Your community is involved in what you are doing and care about what you have to say. Many times, it also means that your community will share things they feel are important with you.

Klout isn’t perfect. I know for some reason I can’t connect my WordPress blog to the site and my blog gets more than 35,000 unique visitors a month. But without that, my Klout score fluctuates around a 71.

What does your Klout score say about you?

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Hilary Topper

President at HJMT
Hilary Topper is President of HJMT Communications, the public relations, social media, event planning and graphic design agency. Today, HJMT has three office locations — one in Melville, Long Island; one on Madison Avenue and 57th Street in New York City; and one in Rochester, New York. Hilary is a leader in the public relations and social media industry. Her experience includes working at top PR agencies such as Ogilvy & Mather PR, Hill, Holiday/PR, and Ruder Finn/PR. Hilary handled nationally recognized accounts including Prestone II antifreeze; American Community Gardening Association; Clairol, Inc.; Kinder-Care Learning Centers Inc.; Jell-O; and GLAD Wrap Bags. She also worked as the Director of Public Relations and Development for two non-profit organizations in New York City.
2 comments
RebeccaWinn
RebeccaWinn

I am new to Klout and am very curious as to how posts on my professional Facebook page can get the same Klout credit whether they have 60 likes or 2000.  


I understand that likes, shares and comments are ranked differently, but how is it possible for one post to generate over 2,200 likes and over 1,200 shares and 84 comments and be counted the same as a post that had 69 likes and 40 shares and 7 comments.


Clearly there is a huge difference in engagement between these 2 posts.  This makes me seriously wonder about the value of such a scoring system.


Any insight?

ErikaAwakening
ErikaAwakening

I just joined Klout don't know a lot about it and appreciate this information.  It seems odd to me that they let people connect a Facebook page but not also a regular Facebook account.  It's one or the other, which right there would seem to skew results.